Survival Strategies in the Food and Distribution Industry
The food and distribution industry is implementing 'dual strategies for survival'. In the domestic market, there is a focus on 'hyper-personalized marketing' that precisely targets the preferences of the MZ generation, as seen in collaborations between Seven-Eleven and Ibiga Jjamppong, as well as virtual idol collaborations.
On a macro level, the 36-year tradition of 'non-union management' in the convenience store sector has been broken, and structural crises such as rising costs and currency fluctuations have emerged.
In response, companies are adopting a 'consumption polarization strategy' by offering both 'ultra-low-cost practicality' and 'premium' options in their Lunar New Year gift sets. There is a clear movement to expand the territory of K-food through products like seaweed and seafood, aiming to overcome domestic limitations in the global market. This is a time when innovation and risk management are both required.
Source :https://blog.naver.com/twinbooks/224159803325
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