Introducing Isoi's New Brightening Calming Spot Serum Featuring KickFlip's Kyun
Isoi, a beloved essence brand that has ranked first in Olive Young for 12 years, has launched its new product, the 'Brightening Calming Spot Serum (Trouble Marks Serum)', and has selected Kyun, a member of the trending boy group KickFlip, as its brand model.
The advertisement campaign released on February 26 highlights Kyun's refreshing and charming appeal, focusing on conveying the product's effects in a relatable and accessible manner.
This new product is a serum that encapsulates 16 years of Isoi's expertise in brightening and calming care.
✔ Trouble calming
✔ Care for marks left after trouble
✔ Improvement of uneven skin texture
✔ Reduction of pore darkening
Notably, clinical tests have proven that the serum improves skin texture in just three days. Its lightweight, hydrating formula absorbs quickly, making it suitable for sensitive skin in the 20s to use daily without any burden.
The campaign is not just a product introduction; it features a first-person perspective flirting concept that maximizes Kyun's charm. In the video, Kyun empathizes with concerns about trouble marks on the skin and naturally shares skincare tips.
A particularly engaging moment is when he presents a witty four-line poem using his name, 'Kye Bong Bak Du,' which resonates with fans and serves as a highlight of the advertisement.
A total of four videos will be released sequentially, available on YouTube and various social media channels.
The new Trouble Marks Serum can be purchased at:
Olive Young stores nationwide
Olive Young online mall
The advertisement videos can be found on Isoi's official YouTube, Instagram, and Twitter, along with various events.
This product is recommended for:
Those troubled by red marks left after breakouts
Individuals needing improvement in uneven skin texture
Those looking for a refreshing and quickly absorbing serum
People wanting a product that is safe for sensitive skin
If you have concerns about marks left after breakouts, consider starting your skin reset care with Isoi's Trouble Marks Serum alongside Kyun.
Source :https://blog.naver.com/beautytravelnews/224196445464
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