From Ratings to Buzz: The Reasons Behind the 'Typhoon Corporation' Craze

tvN's weekend drama 'Typhoon Corporation' has truly become a sensation.
The chemistry between Lee Jun-ho and Kim Min-ha has captivated viewers, securing the top spot in viewership ratings for its time slot, as well as ranking first in drama and cast popularity.
According to Good Data Corporation's 'FUNdex,' 'Typhoon Corporation' ranked first in the TV-OTT drama category for the fourth week of October.
In the cast category, Lee Jun-ho ranked first and Kim Min-ha ranked fourth, showcasing their presence.
Furthermore, it has entered the Netflix Global Top 10 in the non-English TV category for two consecutive weeks, shaking the hearts of international fans.
First Encounter: A Tingly Start to Romance
In the drama, the relationship between Kang Tae-poong (Lee Jun-ho) and Oh Mi-sun (Kim Min-ha) began by chance on the subway.
After spending the night cultivating roses in a flower garden, Tae-poong, exhausted, fell asleep and leaned on Mi-sun's shoulder. This scene conveyed their emotions without a single line of dialogue.
Kim Min-ha recalled, "The timing of their eye contact kept missing, which was very tingly even while filming."
After the broadcast, this scene was praised by viewers as a "memorable scene worth rewatching," generating significant buzz.
Comfort in Sorrow, and a Renewed Connection
Tae-poong, rushing to his father Kang Jin-young (Sung Dong-il) after hearing news of his critical condition, bumps into Mi-sun again, continuing their connection.
To Tae-poong, who was devastated by his father's death, Mi-sun offered comfort, saying, "Sorrow is not something to fight against. Just let it flow," leaving a deep impression.
A few days later, Tae-poong joins his father's company as an employee to revive it, reuniting with Mi-sun.
Tae-poong always addressed her as "Ms. Oh Mi-sun," even when others called her "Miss Oh," showing respect.
Together, they took on cleaning and miscellaneous tasks, genuinely learning the path of a company man.
Company Crisis, and a Passionate Proposal
A crisis hits Typhoon Corporation.
The Italian fabric issue, which the company's fate depends on, arises, and employees leave one by one. Eventually, Tae-poong is handed a business closure report. But he didn't give up.
That night, Tae-poong visits Mi-sun and says, "Will you become a company man of Typhoon Corporation?" announcing the change of representative.
This one line, uttered to protect his father's 26 years and to start anew with Mi-sun,
warmed the hearts of viewers.
Romance Blossoms Even in the IMF Nights
In the desperate era of the IMF, the two, who remain as president and assistant manager,
rely on each other, enduring on bare ground without employees, capital, or goods.
Their 모습, rekindling the light of hope under the moonlight of Seoul, gifts viewers with a "reason to live on."
The released preview for episode 7 shows Tae-poong confessing to Mi-sun, "I think I like Assistant Manager Oh," igniting the spark of a full-fledged romance.
The production team said, "The story of Tae-poong and Mi-sun, who lean on each other and endure even in the era of the IMF,
will leave a deep impression," and
"In this week's broadcast, the company man romance will ignite with Tae-poong's confession."
'Typhoon Corporation' airs every Saturday and Sunday at 9:10 PM on tvN,
and the deepening emotional connection between Lee Jun-ho and Kim Min-ha is filling viewers' weekends with excitement.

Source :https://blog.naver.com/plug_and_play_life/224058521036
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