Wonder Festival 2025 Korea: A Resounding Success!
Hello,
I am Park Han-ryang, an influencer.
Wonder Festival 2025 Korea, held from August 2nd to 3rd, 2025 at Hall 7 of KINTEX Exhibition Center 2 in Ilsan, has concluded with great success. As the official Korean event of 'Wonder Festival,' the world's largest figure and modeling art event that attracts tens of thousands of visitors every year in Japan, this event garnered a lot of attention even before its commencement.
Over 170 Booths from Home and Abroad: The Essence of Sculptural Art!
Wonder Festival Korea was prepared with a composition that any fan interested in sculptural art could look forward to. Over 170 brands and artists from home and abroad participated, showcasing a variety of creations such as figures, plastic models, miniatures, and art toys in one place. Renowned domestic and international creators such as COOLRAIN, Volvosb, Masterbase, ROPAA Studio, and PIA held their own exhibitions and actively communicated with visitors.
'One-Day License' System Introduced: Connecting Creators and Fans Directly
Notably, the event garnered attention with the introduction of the 'One-Day License' system, one of the core systems of the Japanese Wonder Festival. This system allows creators to use a specific IP (Intellectual Property) for one day, enabling them to freely create and sell unofficial goods or figures on-site. This operating method provided creators with new opportunities and fans with the joy of directly purchasing unique creations, injecting vitality into the event.
Stages, Cosplay, and Cafes: Enriching the Fan Experience
In addition to the exhibition, various experience programs were prepared to captivate visitors. Live performances by subculture idols, virtual streamer stages, and real-time interaction events linked to popular games were held continuously on the main stage within the venue, heating up the atmosphere. The cosplay program was also a major highlight of the event. Famous domestic cosplayers participated in a cosplay competition with a total prize of 5 million KRW, showcasing stage performances that received enthusiastic responses from the audience. In addition, concept-type cafe zones in the form of maid cafes and butler cafes were operated in one corner of the venue, creating a unique atmosphere. Special drinks, photo cards, and photo zones collaborated with goods were prepared, and many visitors left memories against the backdrop of the cafe.
During the event, reactions to Wonder Festival Korea were very enthusiastic on social media. Countless visit reviews and authentication photos were posted on Instagram, Twitter (X), Reddit, and Bluesky, with responses such as, "I never thought I would see such high-quality figure exhibitions in Korea in person," and "It was the best event where cosplayers, creators, and brands were connected as one." In particular, the reactions of overseas fans were impressive, and it was possible to get a glimpse of the expectation that Korea could emerge as a new center for sculptural art and figure culture.
Event Review: A Festival Created Together by Creators, Fans, and Brands
This Wonder Festival Korea functioned as a platform for a creative ecosystem where creators, fans, and brands were connected in real time, going beyond a simple exhibition. It was an event that provided creators with direct feedback and sales opportunities, fans with new content and communication spaces, and brands with the opportunity to directly check user reactions on-site and plan strategies.
Wonder Festival KOREA: Anticipating Next Year Even More
Despite being the first official event, Wonder Festival 2025 Korea, which showed high perfection in all aspects such as operation, content, and viewing flow, became a meaningful event that met the long-awaited expectations of Korean subculture fans. In particular, with the culture of creator-based goods gradually growing, this event can be evaluated as an important signal that the domestic sculptural art market can grow even further.
Voices are already growing in anticipation of the next event, and it is expected that more artists, content, and global collaborations will be added next year, making it an even more abundant event. If you missed Wonder Festival 2025 Korea, we highly recommend that you visit it in person next year and experience the emotion.
Here are some additional images from the event:
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