Discover Design Trends at Seoul Design Week 2025: A Pop-Up Festival at DDP
서울특별시 중구 을지로 281
동대문디자인플라자
Celebrating its 12th anniversary, Seoul Design Week 2025(서울디자인위크 2025) returns to the DDP(동대문디자인플라자) as a vibrant hub for creativity and global trends. Under the theme "Design, Designer, Design Life," this comprehensive festival showcases how design seamlessly connects the industry with our everyday routines through exhibitions, conferences, and experiential pop-ups.
From the collaborative DDP Design Fair to deep-dive insights on AI and creativity at the Design Conference, this event is a must-visit for design enthusiasts and trend seekers alike. Running from October 15 to 26, 2025, it offers a rare opportunity to explore Seoul’s unique design identity while discovering your own lifestyle tastes in the heart of the city.
DDP Design Fair: Discover Your Own Lifestyle Taste
The DDP Design Fair is a large-scale design market where approximately 100 lifestyle brands converge to showcase their unique identities. This year, the fair has collaborated with the popular lifestyle platform 29CM to create a specially curated space where visitors can explore and define their personal 'lifestyle brands' through interactive displays.
A major highlight is the Young Designer Special Exhibition, which features innovative products born from the collaboration between university student designers and small-to-medium enterprises. These creative solutions with a youthful flair often lead visitors to exclaim, 'What a great idea!' as they witness the future of industrial design in action.
Filling Design Insights at the Conference
The Seoul Design Week Conference, held from October 17 to 18, focuses on the intersection of technology and creativity. This year's themes, "Protect the Designer in the AI Era" and "Protect Taste in the AI Era," tackle the rapid changes in the industry and discuss the enduring essence of human design in an automated world.
Special Exhibitions: Seating Seoul and Appendix
This year's festival features two distinct special exhibitions that delve deep into the philosophy of creation. 《Seating Seoul》 is an archival project that showcases a diverse collection of chairs designed in Seoul. It reframes design not just as functional furniture, but as a medium that reflects the human body, culture, and the evolving identity of the city.
On the other hand, 《Appendix: Practice, Reflection, Production》 brings together 12 Seoul-based design studios to focus on the 'process' rather than the final result. By showcasing experimental trials, failures, and reflections, this exhibition offers a raw and inspiring look into the journey of creation, perfect for aspiring designers and creative minds.
Pop-up Experiences at Oullim Square
At DDP Oullim Square, visitors can encounter sensuous brands across lifestyle, beauty, and F&B in a dynamic pop-up environment. It’s a perfect spot to directly experience products and learn about brand stories, offering plenty of aesthetic photo zones that are highly shareable on social media.
Planning Your Visit to Seoul Design Week 2025
The Seoul Design Week 2025 is more than an exhibition to 'see'; it is a festival to 'experience.' Whether you are a professional designer or just someone looking for an inspiring weekend outing, the DDP area provides a sensory autumn journey that captures the trendiest sensibilities of Seoul.
The event runs daily from 10:00 AM to 8:00 PM (closing at 6:00 PM on the final day). While many outdoor and pop-up events at Oullim Square are free, some conferences and special fair zones may require pre-purchased tickets or reservations. Be sure to check the DDP official website for the latest schedules and specific program reservation links.
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