Value Surge of Boram Tube's Cheongdam Building: 7 Billion Won Increase in 6 Years

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The children's YouTube channel Boram Tube, operated by the Boram Family, has seen the asset value of its building in Cheongdam-dong, Gangnam, Seoul, increase by approximately 7 billion won over the past six years. This rise is attributed to a combination of excellent location, remodeling effects, and the increase in real estate prices in the surrounding area.

The Boram Family's Cheongdam building features a total of 5 floors above ground and 1 basement level, completed in 1975 with a full renovation in 2017. It is located just a 3-minute walk from Gangnam-gu Office Station, which serves as a major transit hub.

The building was purchased in 2019 for 9.5 billion won, and its estimated current asset value is around 16.4 billion won, marking an increase of about 7 billion won in six years. The investment structure is noteworthy, as the initial loan taken was about 7.5 billion won, with total acquisition costs, including taxes and legal fees, amounting to approximately 10.05 billion won. This indicates a significant asset value increase with a relatively small equity input of around 2.55 billion won.

The building's prime location contributes significantly to its asset value growth. It is situated at a corner where a four-lane road meets a 4-meter wide side road, providing excellent visibility and accessibility. Currently, various businesses, including convenience stores, cafes, nail salons, and beauty clinics, occupy the premises.

Boram Tube, featuring Boram Yang (12) and her family in playful and cooking content, has gained immense popularity, boasting 31.9 million subscribers. When purchased, the channel was among the highest earners in advertising revenue in South Korea, drawing significant public attention.