belif Seongsu Pop-up: Mission Tips & Frozen Cream Review!
belif Seongsu Pop-up Mission Tips!
Cooling, Soothing, Pore Care with belif Aqua Bomb Frozen Cream
Hello, it's beauty and fashion influencer Kkyul Choi :)
Today, I'm sharing my visit to what is definitely a standout pop-up store in Seongsu this August:
The beauty brand belif's 'Frozen Market'!
I was instinctively drawn in from the sweltering Seongsu streets by the
cool ice tone, various beauty experiences, games,
and generous free gifts!
It was an event that instantly chased away the summer heat.
At the belif Frozen Market,
try the Aqua Bomb Frozen Cream to cool and soothe skin irritated by the summer heat!
belif Seongsu Pop-up Store
Frozen Market
belif Seongsu Pop-up Store Information
Location: 16, Yeonmujang 7-gil, Seongdong-gu, Seoul
Dates: August 9th to September 17th, 2025
Hours: 12:00 - 20:00
✅ Highly recommend making a reservation via Naver!
There may be a wait for walk-ins.
I love it! I really do!
belif's moisture cream is already a famous product, and as someone with dry skin, I've been
lovingly using it for years.
This time, they've introduced a Frozen Cream that helps cool skin and care for pores.
In fact, I even put it on this morning!
It has truly become an essential skincare item for the summer.
The concept of the belif Seongsu pop-up store is a retro market
inspired by a cool refrigerated warehouse, where the cooling effect of belif's Frozen Cream can be
felt with all senses: sight, touch, and even taste.
It's also a great place to take retro-style photos,
so I highly recommend it as a pop-up to visit in Seongsu!
Okay, let's get into the belif Seongsu pop-up store's
experience and mission tips, and my review.
1. Entrance & Welcome Zone
You're greeted by staff at the arched balloon gate,
and receive a shopping basket and leaflet.
There's a gift when you complete the stamp mission!
It's helpful to follow @belif.official on Instagram in advance!
2. Flawless Makeup K-Beauty Salon
The first space you encounter is the main zone where you can directly try the Aqua Bomb Frozen Cream,
toner, and cleanser and experience the cooling sensation.
After applying the belif Frozen Cream and massaging it in,
you can check your skin temperature directly with a thermal imaging camera.
It was really amazing to see the temperature drop only in the area where I applied the Frozen Cream.
You can also get tips on how to soothe and smooth your skin before applying makeup!
The cool sensation and refreshing finish make it an essential item for summer.
There's also a special event within the belif pop-up.
They're running a 'Welcome Morning Mart' where you can receive hair service and cooling massage experiences.
This service is only available for those who made reservations in advance,
and it takes place on August 10th, 15th-17th (11 AM - 12 PM).
It's such a great deal to get a massage on your neck and décolleté with a cooling massager and then receive
a free pearl hair accessory styling that symbolizes the capsule formula!
Get your mission stamp and head to the next zone!
3. Hidden Gate
The path to the main zone felt like entering a refrigerated warehouse.
The blue neon lighting and pop-up logo made it a great photo zone for taking emotional shots!
4. Ice Pack Photo Studio
As soon as you enter, you'll see a mirror photo zone!
They really created the space well, right?
Here, you can choose between the mirror photo zone and the instant photo booth
and upload it to social media to complete the mission.
The photos turn out really nicely!
You can take mirror selfies, but I recommend
having a friend or partner take photos for you here.
The 'Ice Pack Photo Studio' has a unique concept like opening a refrigerator door
and walking in.
There are also headbands and sunglasses available, making it great for creating fun memories!
Complete either one, and you'll get your second stamp.
6. Pore-Tightening Fresh Corner
The 'Pore-Tightening Fresh Corner' is also really fun.
It's a must-record video! When you enter the space, styrofoam balls
float up in the air, creating an emotional video.
The mission inside the booth is to catch a blue ball
within the time limit. Of course, I caught it lol
Here's a mission tip: focus on the blue ball from before the start.
It goes up and then falls, so if you follow it closely, you can catch it.
5. Quick Cooling Catch Corner
The last mission is the 'Quick Cooling Catch Corner'.
You need to scoop up one transparent ball inside a fish tank-shaped container
within the time limit.
The mission tip is that if you create a diagonal angle when scooping,
it will definitely fall. It's easier if you lift it horizontally!
You'll get a stamp and a gift depending on what's inside, from samples to full-sized products.
I received a Frozen Cream sample sachet.
7. Popping Capsule Ice Real Soothing Cream Shop
After completing all the missions, you can get a free cup of beaded ice cream.
It is given to anyone who has completed at least one mission!
It's a sensible finishing touch that maintains the 'Frozen' concept
of the belif Seongsu pop-up until the end!
8. Cool Down Counter
Now it's time to get your gifts!!
When you complete all four stamp missions, you'll receive a souvenir.
You can get a sample kit and a full-sized cleansing pack. That's a great deal!
If you purchase products at the belif Seongsu pop-up store,
you can receive a 15% discount and special gifts,
so if you were planning on buying something, buy it at the pop-up store!
belif's attention to detail, carefully selecting each item with a market concept!
I trust belif this summer too!
In conclusion
So far, I have shared my visit to the belif Frozen Market, a must-visit beauty pop-up store in Seongsu right now.
I've neatly summarized mission tips, free gifts, and benefits!
From product testing to games, photo zones, and rewards, there are plenty of things to experience,
which helped me forget the heat.
It was a fun time.
It's located just a 3-minute walk from Seongsu Station, so
I recommend it as a Seongsu date spot or weekend outing!
Make a reservation in advance and visit!
Copyright 2025. KKYUL CHOI All rights reserved.
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