A Taste of Busan in Seoul: Exquisite Seafood Feast at Mipojip Lotte World Mall

Located on the 5th floor of Lotte World Mall in Jamsil, Mipojip Lotte World Mall offers excellent accessibility and a clean, inviting interior, making it the perfect spot for dates or meetups with friends. This particular evening was a special dinner with a dear friend. Mondays are usually tiring, and I arrived feeling somewhat weary after work. Little did I know that a simple meal could bring so much joy.
It was 7:30 PM on a Monday, thankfully after the peak dinner rush, so we were seated immediately without any waiting. I always expect Lotte World Mall to be crowded, but it was surprisingly quiet at this time, which was a pleasant surprise. It was the perfect timing for a quiet meal and conversation with my friend.
Mipojip, a renowned Lotte World Mall restaurant boasting top-quality hot pot rice and seafood soy sauce, is the culmination of three generations' worth of pride in rice and sauces. It's already famous in Busan, with long lines of eager diners. Being a Busan hotspot, it automatically earns my trust. It opened its branch in Lotte World Mall in June.
The interior of Mipojip Lotte World Mall is decorated in a clean, wooden tone. The ample space between chairs and tables prevents a cramped feeling, and the warm lighting creates an overall comfortable atmosphere. Private rooms are also available for a more intimate dining experience.
At Mipojip Lotte World Mall, you're not just eating a meal; you're savoring dedication and time. The pride that Mipojip has cultivated over the years, focusing on rice and sauces, is evident in every detail of the interior design. This warm ambiance enhanced the flavor of the food, making it even more special.
Freshly milled Ganghwa Island rice within three days, the originators of seafood soy sauce, seasonings aged with fruit enzymes, and healthy ingredients grown directly on their own farms – these are more than just descriptions; they inspire confidence through their commitment to the fundamentals.
Their signature dish is the Mipo Seafood Soy Sauce Set Menu, and a single-serving option is also available. They also have a variety of hot pot rice dishes. Given Mipojip's pride in their seafood soy sauce and hot pot rice, I'm definitely trying the hot pot rice next time. We ordered the Mipo Seafood Soy Sauce Set Menu (available for 2 or more people, ₩43,000).
Mipojip's appetizers included a salad, broccoli and lotus root salad with perilla seed dressing, fried sweet pumpkin, and eggplant. The flavors were delicate and refined, whetting our appetites, and the entire composition felt carefully crafted.
The side dishes, such as the lettuce stems with perilla seed dressing and salted seafood, were also perfectly seasoned and not overly salty. Each dish felt thoughtfully prepared.
Accompaniments like pickled onions, wasabi, pickled cabbage, and grilled seaweed further enhanced the flavor of the seafood soy sauce.
Soon, a magnificent spread was set before us. Fresh seafood was arranged beautifully on a large platter.
Soy sauce marinated crab with its savory aroma, glistening shrimp, plump octopus legs, abalone, sea squirt, and scallops – it was a feast for the eyes.
In the center was a sauce of egg yolk, flying fish roe, chopped green onions, and sesame seeds, which was incredibly appetizing.
The abalone was tender and chewy, bursting with freshness with every bite. It wasn't overly seasoned, allowing the natural nutty and savory flavor of the abalone to shine through.
The salmon and shrimp marinated in soy sauce were savory and flavorful, yet not overly salty, with a clean taste that developed as you chewed.
The seafood was firm and fresh, making it a total rice thief when placed on top of a spoonful of rice. It was impossible to stop eating.
The crab meat was firm and fresh. The savory soy sauce permeated the crab meat, but it wasn't too salty, creating a delightful harmony of flavors when placed on rice.
The combination of seafood soy sauce and hot pot rice transcends a simple meal. Topping the glistening rice with various seafood creates a harmonious blend of deep seafood and soy sauce flavors. Finishing with the scorched rice from the hot pot made it the perfect conclusion to the meal.
The seaweed soup served alongside was clean and refreshing, yet rich in flavor, subtly complementing the flavors of the seafood soy sauce and hot pot rice.
Currently, Mipojip Lotte World Mall offers a complimentary homemade beverage for customers who leave a review on Naver. Choices include pomegranate ade, sweet pumpkin sikhye, and sujeonggwa (cinnamon punch), all made with fruit enzymes from freshly harvested fruits and berries, capturing the true flavors of nature – definitely worth trying after your meal!
I lost track of time as my friend and I chatted over the beautifully arranged meal. Like the warm food, our hearts felt comforted, and we ended the evening with a pact to support each other and grow stronger.
Mipojip Lotte World Mall brings the authentic taste of Busan to Seoul. The generously prepared meal, featuring fresh seafood soy sauce, warm hot pot rice, and flavorful seaweed soup, was truly impressive. Beyond the taste, the warmth and thoughtfulness of the space made it a Lotte World Mall restaurant that I highly recommend for anyone seeking a relaxing and enjoyable meal.
Finally, here are some additional images from the meal.
Mipojip Lotte World Mall
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