Introducing My Activities: Personal Branding for Artists

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A brief introduction to my activities

Daejeon's '2026 Local Culture and Arts Professional Training Program'

First class with instructor Park Se-in

Personal Branding and Self-Understanding for Artists

When I meet someone for the first time and they ask,

"What do you do in Daejeon?"

I reply that I document local stories through photography and video,

creating content based on the subjects I encounter in the area.

On November 3rd, during the class I participated in,

I reflected on this usual response.

I considered who I frequently meet,

what places naturally draw my camera,

and whom I want to show my records to.

That day, we visited the Daejeon Culture and Arts School at the Lifelong Learning Center.

Hosted by the Daejeon Cultural Foundation,

the first class of the '2026 Local Culture and Arts Professional Training Program' was held.

This program is designed for cultural artists, stakeholders, and the general public,

taking place every Tuesday evening throughout November.

In the first session, we discussed 'Personal Branding and Self-Understanding for Artists' with instructor Park Se-in.

The banner in front of the classroom read,

'A time to lay the foundation for artistic activities.'

The topics covered from the first day to the last were introduced sequentially below the banner.

The class began by reflecting on my past activities,

exploring how to introduce these activities online,

and considering the foundation and action plans for sustained local engagement.

The first class ran from 7 PM to 8:30 PM.

The classroom was cozy, making the seating feel a bit close.

In addition to those in the photo, about ten more students attended the class.

I noticed students flipping through materials on their desks

and taking notes while listening to explanations.

When I usually cover cultural news in Daejeon,

I often visit public events like exhibitions or performances.

That day, sitting as a student allowed me to witness

another aspect of preparing for local cultural activities.

Gathering in the evening after work,

we reflected on what we have done

and thought about what we want to do moving forward.

The theme of the first session was 'Personal Branding and Self-Understanding for Artists.'

Recalling moments when I introduce my work or interests to someone,

the topic felt approachable.

Whether it's showing a piece I created, explaining my activities to a new acquaintance,

or posting a brief introduction online,

everyone needs a way to introduce themselves.

While the length and format may vary by situation,

the starting point is similar: considering what I have done and what I want to explore further.

During the class, I elaborated on my usual introduction,

"I create local content" more specifically.

For example, I said, "I visit village events and cultural spaces in Daejeon

to capture the stories of the people I meet there through photos and writing."

This conveys what locations I visit and what I document in one sentence.

Even someone unfamiliar with my work

can more easily envision the scenes I encounter

and how I introduce them.

When reflecting on the theme of 'self-understanding,'

I realized it could start from daily life.

By revisiting the photos I have taken,

I can recall what scenes I frequently captured

and which moments I lingered on while writing articles.

Even after capturing the overall event scene,

there are times I want to select moments showing the hands of those preparing,

or include the stories of people using the space.

Reflecting on such choices gradually revealed

how I have recorded the region from my perspective.

The same activity can vary depending on whom I introduce it to.

A notable example from the lecture materials was

'Customer Persona Setting.'

This is a way to concretely envision who might be interested in my activities.

When introducing cultural activities,

considering what the reader or viewer might be curious about

makes it easier to determine what information to present first.

For example, if I think about introducing a local exhibition,

a citizen visiting with family on the weekend might wonder

what works they can see or if there are activities suitable for children.

For someone visiting the space for the first time,

a photo showing the entrance of the exhibition would be helpful.

If someone is planning the exhibition,

they might be interested in how the works and space are arranged

and in what order the visitors experience the exhibition.

Even when describing the same exhibition,

the first sentence or photo can vary.

As a social media supporter for Daejeon,

this was content I could directly apply when writing.

When I finish covering an event and start selecting photos,

my hand often goes to the most striking image from the scene.

However, remembering that the reader has not been to the event

changes my selection.

I can introduce the location first with a photo showing the overall venue

or show a scene of people actively participating

to illustrate what they could do that day.

In future field articles,

I plan to write down

'What would the citizen encountering this news for the first time be most curious about?'

as a starting point before beginning my draft.

When I am unsure where to start,

this will serve as a guide for choosing the first sentence and photo.

The four classes in November,

from self-introduction to action plans,

will take place every Tuesday from November 3rd to 24th,

from 7 PM to 8:30 PM.

The schedule for each session is introduced on the onsite banner.

Session

Schedule

Training Topic

1st Session

November 3rd, Tuesday

Personal Branding and Self-Understanding for Artists

2nd Session

November 10th, Tuesday

Storytelling-Based Online Portfolio Planning

3rd Session

November 17th, Tuesday

Understanding the Independent Foundation of Cultural Artists

4th Session

November 24th, Tuesday

Basic Asset Management and Action Plans for Cultural Artists

The topic for the second class is

'Storytelling-Based Online Portfolio Planning.'

After each shoot and coverage,

I accumulate photos and videos,

but when I try to organize past works in one place,

I hesitate about where to start.

I could begin with a recent project

or group works on similar themes.

Next time, I plan to choose one of my works

and think about what photos and sentences to include

so that someone who has never visited the scene can follow its start and process.

In the third class, we will cover

'Understanding the Independent Foundation of Cultural Artists.'

While creating content in Daejeon

and visiting various local scenes,

I have felt that completing one project

and the preparations needed to continue that activity are different.

From finding a workspace

to meeting people to collaborate with and matching schedules,

conditions necessary for the next project arise each time.

Through this class, I want to reflect on the activities I have built up in Daejeon

and think about what further preparations would be beneficial.

The final class will focus on

'Basic Asset Management and Action Plans for Cultural Artists.'

Creating a video also involves time for movement, editing, and organizing materials in addition to shooting time.

As I plan the next project,

reflecting on what processes took a lot of time last time

and what costs were unnecessarily repeated

will help in scheduling and budgeting.

In the last session, I want to organize the order of tasks I will actually undertake based on what I learned.

Until the last class,

I will apply each aspect to what I have done in Daejeon.

After attending the first lecture,

I became eager to choose one of my projects for the next class.

I plan to select a photo or video

and briefly write about when and where it was created

and why I visited that scene.

Later, when I gather various works to introduce,

this will serve as a record of that choice.

I also intend to consistently participate in the remaining classes

on Tuesday evenings throughout November.

I plan to explore how to incorporate the self-introduction I thought about in the first session

into my portfolio.

To prepare for my next activities in Daejeon,

I will consider what I should start with.

In a month, I want to choose one of the works I have done

and share with someone new the reason I started that work

and the stories I encountered on-site.

Source :https://blog.naver.com/dangjin2030/224466001924

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