Kim Min-ha Becomes the New Face of Bio Cosmetic Brand 'Cell Lab'

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Actress Kim Min-ha has returned with a fresh appeal.

On the 22nd, bio cosmetic brand cepoLAB unveiled a new TV commercial for 'Biogenic Essence' featuring Kim Min-ha as its model.

The campaign, themed "The innate skin ability awakening within me," perfectly conveys the brand's message through a blend of Kim Min-ha's sincere acting and sophisticated visuals.

In the released video, Kim Min-ha gazes deeply into the camera, delivering the line, "You still have untapped potential."

With a sleeveless dress and a calm, straight-across hairstyle, she creates an atmosphere of both purity and mystery. Her unadorned, natural charm effectively communicates the brand's pursuit of 'natural beauty'.

In an interview, Kim Min-ha shared, "Cell Lab Biogenic Essence feels like applying bio itself," adding, "The natural scent, free from artificial fragrances, gives me confidence."

She also expressed her deep affection for the brand, saying, "It's a reliable item that protects healthy skin over time, so I want to call it a '50-year템 (item)'."

Currently, Kim Min-ha is active in the tvN drama 'Typhoon Company', portraying a passionate and strong-willed character. By also working as a cosmetics model, she is continuing a new path that crosses the boundaries between actress and beauty icon.

Comment from Gwaja (Snack):

"Kim Min-ha's charm is her 'naturally profound face.' What shines in front of the camera isn't makeup, but the time and confidence she has built up."

Source :https://blog.naver.com/snack_blog

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