Sunchang Fermented Soybean Products Festival: A Taste of Tradition
As the autumn air deepens in October,
The Sunchang Fermented Soybean Products Festival, where the flavors of Korean tradition and the culture of fermentation come alive, is back!
This year marks the festival's 20th anniversary, and it's made even more special with a celebration commemorating the inscription of 'Korean Jang (Fermented Soybean Products) Making Culture' on the UNESCO Intangible Cultural Heritage list.
A 'Banquet of Fermentation' in the Home of Jang
Sunchang has long been known as the heart of fermented foods, even called the 'Gochujang (Korean chili paste) Town'.
At this festival, you'll find not only gochujang but also a variety of traditional jang such as doenjang (soybean paste) and ganjang (soy sauce), reinterpreted with a modern touch through exhibitions, experiences, and performances.
Major Programs
Opening Ceremony & Fireworks
On the evening of October 17th (Friday), the opening ceremony on the main stage will feature a traditional performance followed by spectacular fireworks lighting up the night sky.
It will be a special moment marking the beginning of the festival's 20th year.
Traditional Jang Making Experience
A popular program representing Sunchang!
Learn how to make jang yourself and about the aging process. There will also be a 'Korean Jang Making Celebration' event in honor of the UNESCO inscription.
Performances & Cultural Events
Enjoy various stages featuring local art groups, K-trot and K-pop celebratory performances, and fermentation performances.
It's a hit with families and international tourists alike.
Jang Food Extravaganza
Participate in tasting events such as 'Sunchang Gochujang Bibimbap', 'Korean Doenjang Soup Tasting', and a 'Fermented Soy Sauce Cooking Contest'.
It's a corner where you can enjoy the taste and beauty of fermented food in one place.
Exhibition & Experience Zone
Jang History Museum
Fermentation Culture Exhibition Hall
Traditional Liquor Tasting Corner
Children's Jang Making Experience
Various spaces are prepared for all generations to enjoy.
Special Highlights This Year
20th Anniversary Event
A special seminar will be held on the sustainable development of the jang industry and win-win cooperation with local farmers.
UNESCO Inscription Commemorative Exhibition
An exhibition titled 'Jang, Coloring the World' will be held at the D-Lounge to introduce the global value of Korean traditional jang culture.
Festival Overview
Event Name: The 20th Sunchang Fermented Soybean Products Festival
Dates: October 17th (Fri) ~ October 19th (Sun), 2025 (3 days)
Location: Sunchang Gochujang Folk Village and Sunchang Fermentation Theme Park
Slogan: "Sunchang's Colors, Coloring the World"
Hosted by: Sunchang County, Sunchang Fermentation Tourism Foundation
Visit Tips
Location: Around the Folk Village Road, Sunchang-eup, Sunchang-gun, Jeollabuk-do
Parking: Free parking available at the Sunchang Fermentation Theme Park public parking lot
Admission: Free (Some experience programs may require a fee)
In Conclusion
"Come to Sunchang, where taste, beauty, and fermentation await!"
The Sunchang Fermented Soybean Products Festival 2025 is more than just a food festival; it's a chance to experience the pride of our traditional jang culture.
Let's paint the autumn of Sunchang with the fragrant scent of Jang with family, lovers, and friends!
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