Experience Seoul's Unique Sauna Culture with the New Seoul Sauna Series
Enjoy Seoul's Cultural Tourism
The city of Seoul will launch the 'Seoul Sauna Series',
which combines Korea's sauna and bathing culture
with the city's brand and design,
on August 22nd.
This series includes items like body scrub towels, face masks, travel pouches,
recycled bags, and guasha tools,
with sets available from 30,000 to 150,000 won.
New Seoul merchandise is here! ♨️
This time, it's a bit special.
The 'Seoul Sauna Series' consists of 7 products
that will be launched on Saturday, August 22nd.
Let's explore the product lineup, set prices,
and purchasing methods, both online and offline.
Discover the refreshing and relaxing nights of Seoul with the 'Seoul Sauna Series'!
What is the Seoul Sauna Series?
The Seoul Sauna Series reinterprets the city's sauna and bathing culture
into modern lifestyle goods.
It combines Korea's sauna culture,
Seoul's city brand, and design.
After a long day, wash away your fatigue in a sauna,
take care of your skin, do some shopping,
and unwind comfortably at home.
The Seoul Sauna Series includes:
✨ A total of 7 products ✨
1. Seoul My Soul Body Scrub Towel
2. Haechi Face Mask
(Madecassoside Essential Mask for Repair)
3. Seoul My Soul Travel Pouch
4. Seoul My Soul Recycled Bag
5. Haechi & Soul Friends Shoe Charm
6. Seoul Color Face Towel
7. Guasha (Detox Glow Ritual Set)
The Seoul Color Face Towel features the 2026 Seoul Color 'Morning Yellow',
adding a unique identity to Seoul goods!
Last summer's 'Seoul My Soul Green Aurora Summer Bag' sold out!
Due to its popularity, this time we are expanding the lineup
to include bathing, beauty, and lifestyle products.
Seoul's night economy is evolving,
from 'enjoying the night' to 'relaxing the night'.
Now you can enjoy it at the sauna too! ♨️
The variety of Seoul's nights is increasing.
Beyond enjoying the night outdoors with night views, festivals, and night markets,
you can also unwind at the sauna, shop,
and take care of yourself.
The city of Seoul is expanding the variety of nighttime experiences
for citizens and tourists from 'enjoying the night' to 'relaxing the night'.
The 'Seoul Sauna Series' is an example of capturing
the new nighttime lifestyle of Seoul in goods.
What is included in the Seoul Sauna Series set?
Explore the A, B, and C sets!
Seoul Sauna Series A (7 items, 150,000 won)
Seoul Sauna Series B (3 items, 50,000 won)
Seoul Sauna Series C (2 items, 30,000 won)
The Seoul Sauna Series will be available for purchase
online and offline starting August 22nd.
All customers purchasing the Seoul Sauna Series
will receive a Seoul My Soul reusable bag as a gift.
If you want to see it in person, visit the
Seoul Gallery or DDP Design Store.
For those who prefer online shopping, you can find it on the
DDP Design Store online mall or KakaoTalk Gift.
Seoul plans to continue collaborating with the Seoul Design Foundation
and the Seoul Tourism Foundation to introduce various goods
that capture the city's evening lifestyle.
We are also planning a 'Seoul Homebody Series' to capture the cozy nights spent at home!
Experience the diverse nights of Seoul through the goods,
from enjoying the night to relaxing the night.
On August 22nd, meet the new nighttime lifestyle of Seoul with the 'Seoul Sauna Series'!
Source :https://blog.naver.com/haechiseoul/224385823649
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