Jongno 3-ga: Exploring Seoul's Coolest Neighborhood

Hello!
Did you know?
Jongno 3-ga is gaining global attention!
It has once again been recognized for its charm, ranking 3rd as one of the 'World's Coolest Neighborhoods' by the global lifestyle magazine, Timeout.
So today, we're introducing you to the best things to do in this area where tradition and modernity coexist.
Discover unique spaces that can be enjoyed by all generations, from MZ to middle-aged!
1st: Jongno 3-ga Food Stall Street - A Mecca of Seoul's Night Culture
The Heart of Legendary Late-Night Food Culture
When you think of Jongno 3-ga, the first thing that comes to mind is the food stall street.
It's the ultimate place to hang out in Jongno, and a representative space of Seoul's night culture, so much so that it's said that you absolutely have to go to the food stall street at night.
This area is characterized by the concentration of companies near Gwanghwamun, Jonggak, and City Hall, as well as the many tourist attractions such as Ikseon-dong and Insadong, which attracts many office workers and foreign tourists.
The Special Charm of the Food Stall Street
Diverse snacks and drinks: There's the fun of choosing from oden, tteokbokki, and various other snacks.
Down-to-earth atmosphere: It's a friendly space where you can enjoy yourself comfortably without formality.
With night views: The neon signs light up the night, creating a special atmosphere.
A place for communication: It's a place where you can naturally chat with strangers.
Some places operate from early afternoon, but most are open from evening until dawn, so we recommend visiting after dinner time.
Location: Near exits 1 and 5 of Jongno 3-ga Station (Lines 1 and 5), Gwansu-dong, Jongno-gu, Seoul
Operating Hours: 6 PM - 2 AM (varies by vendor)
2nd: Ikseon-dong Hanok Village - A Hot Spot Where the Past and Present Meet
A Representative Spot with Retro Vibes
Ikseon-dong is easily accessible from Jongno 3-ga Station, just past the food stall street.
This place, where traditional hanoks and modern sensibilities blend, has become a hot spot among young people.
Seoul's Ikseon-dong is a Hanok village where the uniqueness of the present and the elegance of the past are combined. It is also a great place to enjoy unique dates away from similar date courses.
Things to Enjoy in Ikseon-dong
Trendy Cafes: There are many unique cafes renovated from hanoks.
Food Tour: There are various restaurants where tradition and modernity are harmonized.
Photo Spots: There are plenty of perfect backgrounds for taking Instagram-worthy photos.
Craft Workshop Experience: There are spaces where you can directly experience traditional crafts.
There are many entrances and the roads are narrow, so it's a bit difficult to walk around or find your way, but it's fun to explore because there are many emotional restaurants and cafes.
Location: Ikseon-dong, Samildaero 30-gil, Jongno-gu, Seoul
3rd: Seosulla-gil - A Newly Emerging Hot Spot Loved by the MZ Generation
A Newly Emerging Hot Spot
These days, it is the most notable place to go, to the extent that they say, 'I went to Sasunra-gil, which is the hottest dating spot in Seoul along with Euljiro.'
It has a historical background that it is called 'Seosulla-gil' because it is located west of the Sunracheong, which patrolled Jongmyo.
As the retro boom continues, Ikseon-dong and Seosulla-gil are being evaluated as 'MZ Hot Places'.
Seosulla-gil's Charm Points
Various Pubs and Bars: There are plenty of lively bars from day to night.
Emotional Cafes: Unique cafes are located throughout the streets.
Restaurant Concentration: Restaurants of various genres are gathered in one place.
Good Accessibility: It's good to enjoy in connection with surrounding tourist attractions.
There are traditional popular tourist areas such as Ikseon-dong, Insadong, Bukchon, and Samcheong-dong nearby, and there are many things to enjoy in Seosulla-gil, such as restaurants, cafes, and workshops.
Location: Area of Jongno 129, Jongno-gu, Seoul
4th: Tapgol Park - A Special Space Where History and Daily Life Coexist
Seoul's First Urban Park
Tapgol Park is the first urban park in Korea and a space with historical significance as the site of the March 1st Movement in 1919, which protested against Japanese rule.
Timeout recognized the unique charm of Jongno 3-ga, saying that the real charm is 'the grandfathers gathering around the Tapgol Park chessboard'.
The Real Face of Seoul Found at Tapgol Park
A Site of Historical Education: You can directly experience the historical site of the March 1st Movement.
Communication Between Generations: Elderly people playing Go (Baduk) and young people naturally mingle.
Rest in the City: It's a green space where you can take a break from your busy daily life.
Viewing Cultural Assets: You can see the Ten-Story Stone Pagoda of Wongaksa Temple Site, National Treasure No. 2.
Tapgol Park comes to mind when you think of 'Jongno'. It is known as a resting place for the elderly, but it also has the meaning of being the site of history remembered as March 1, 1919.
Location: 99, Jongno, Jongno-gu, Seoul (Jongno 2-ga)
Admission Fee: Free
Operating Hours: Open 24 hours
5th: Changdeokgung Palace Area - A Cultural Trip to Enjoy the Beauty of Ancient Palaces
The Majesty of a UNESCO World Heritage Site
There are also cozy old palaces and emotional cafes and restaurants located in various places such as Changgyeonggung and Changdeokgung nearby!
It is a cultural heritage that can be accessed on foot from Jongno 3-ga.
Cultural Experiences to Enjoy Around Changdeokgung Palace
Palace Viewing: You can directly experience the royal culture of the Joseon Dynasty.
Secret Garden (Huwon) Tour: You can appreciate the beauty of traditional Korean gardens.
Nearby Cafes: There are cafes where you can drink tea while enjoying the palace view.
Traditional Experience: Various activities are possible, from hanbok rental to traditional tea experience.
The grandeur of the ancient palace and the small charms of the surrounding alleys combine to provide a special experience.
Location: 99, Yulgok-ro, Jongno-gu, Seoul
Admission Fee: Adults 3,000 won
Operating Hours: 9:00 AM - 6:00 PM (varies by season)
Transportation Information
Jongno 3-ga Station is a transfer station where subway lines 1, 3, and 5 meet, so it is easily accessible.
All attractions are within a 10-minute walk, making it easy to get around.
The Unique Charm of Jongno 3-ga
- A Space Spanning Generations
Jongno 3-ga is solidifying its position as a commercial district that has regained its youth and vitality.
In addition, it is a place where various age groups coexist who visit the food stall street and food alley.
The real charm of Jongno 3-ga is that you can find it in the grandfathers gathered around the Tapgol Park chessboard, the pojangmacha street vendors on 'Songhae Road', the restaurants selling North Korean food, and the cafes and pubs hidden throughout the area, a charming space where various cultures coexist.
- 24-Hour Energy
You can experience history and culture during the day, and create special memories at food stalls and bars at night.
Showing different charms depending on the time of day is unique to Jongno 3-ga.
A Hot Place Where Tradition and Modernity Meet
Jongno 3-ga is a special space that goes beyond a simple tourist destination and shows the real charm of Seoul.
As a globally recognized 'hip neighborhood', it is a place where tradition and modernity, history and trends naturally blend together.
It is loved by the MZ generation as a hot spot, by the middle-aged as a space of memories, and by foreigners as a place that shows the real face of Korea. We hope you have a special day in Jongno 3-ga this weekend!
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