Exploring the Sulwhasoo Secret House Pop-Up in Apgujeong
Sulwhasoo Pop-Up
SECRET HOUSE
Hello, this is Tion!
I had plans in Apgujeong over the weekend, so I looked for something fun or interesting to do nearby. I found out that Sulwhasoo was hosting a pop-up near Apgujeong Rodeo, so I made a reservation online and went to check it out.
Location: 18, Dosan-daero 45-gil, Gangnam-gu, Seoul
Dates: September 12 (Fri) ~ September 28 (Sun)
Hours: 11:00 - 19:00 (Closed Mondays)
Sulwhasoo Pop-Up Secret House
Benefits:
☑️ Complete the stamp mission to receive cosmetic samples & ginseng gelato
☑️ Special gift for Hyundai card holders
☑️ Receive 5,000 beauty points for KakaoTalk Plus Friend
☑️ Cleansing foam for Instagram/TikTok uploads
☑️ 10ml of Sangbaek Sun Cream for visiting the 2nd floor store
☑️ Additional 8ml of Jaumsaeng Capsule Serum for same-day purchases
You can make a reservation through Naver or Kakao, but even if you walk in, you only have to wait about 5-10 minutes to enter!
I made a reservation, but I entered the same way as those who walked in.
Sulwhasoo SECRET HOUSE
A journey to discover the secrets of resilience found in Sulwhasoo's Skin Longevity and Jaumsaeng Cream.
If you collect 4 stamps by discovering the secrets of Jaumsaeng Cream, you can receive a gift at the final stage :)
Since you usually just have to watch a video, it's not difficult to collect stamps!
The missions were easy enough for foreigners to enjoy, and it was also fun to learn about the history of Sulwhasoo.
Actually, Sulwhasoo used to be a brand my mom used, but I'm old enough to use it now, so I listened more attentively.
They paid a lot of attention to the interior design, so it was nice to just look around the space itself. (Especially the rooftop, which was really pretty!!)
You can get additional benefits by adding KakaoTalk Plus Friend or uploading to social media, so don't miss out!
Finally, you can get an AI skin diagnosis, but I was shocked when I saw my skin age....
After all, taking care of your skin is essential, not optional!
With the 4 stamps I collected, I was able to get a key and get a gift from the safe.
(I thought the gifts were random depending on the safe, but the gifts seem to be all the same!)
There's also a coupon for ginseng gelato in the safe.
If you go up to the rooftop according to the instructions, you can get a specially made ginseng gelato for the pop-up period!
It didn't taste like ginseng as much as I thought, and it was delicious. There were even ginseng bits that were chewy and tasty!
The shopping bag contained essence and cream samples!
They give you cosmetic samples and gelato just for visiting, so there's no reason not to go!
(Plus, the space is pretty, so it's great for taking pictures)
And on the way down from the rooftop, if you visit the 2nd-floor store, they give you a mini sunscreen, so be sure to get that too!!
On the 2nd floor, there's a space where you can browse and test the products, so it was fun to try out the cream I was interested in and look around!
(By the way, aren't the Sulwhasoo foundation and lip balm containers so cute?! They really nailed the packaging!!!)
You can also receive various gifts when you purchase at the 2nd-floor flagship store, so if you were planning to buy something anyway, don't miss out!
☑️ Receive Hojakdo Jihambo service for purchases over ₩100,000
☑️ Cheongsong White Porcelain Cup Set for purchases over ₩300,000
☑️ Cheongsong White Porcelain Dish Set for purchases over ₩500,000
The pop-up is running until this weekend (9/28), so if you have plans in Apgujeong this week, I highly recommend stopping by!
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