Squid Game Takes Over Fortnite: A Deep Dive into the Collaboration

Hello,
I'm influencer Park Han-ryang.
Netflix's global hit series, Squid Game, is once again shaking the world with the release of Season 3. But this time, it's in a rather unique way: through an official collaboration with Fortnite. Squid Game has returned as an experiential content where you can jump in and fight, rather than just watch. This isn't just a visual theme but a large-scale update where actual survival, psychological warfare, and even creation are possible.
“Squid Game... in Fortnite?” Discover the hidden charm after diving in!
Epic Games introduced a new map called 'Squid Ground' to Fortnite on June 27, coinciding with the release of Squid Game Season 3. Along with it, they introduced Squid Game-exclusive creator tools, character skins, decorative items, and tournament content. In particular, Squid Ground is a dedicated map only available in Fortnite's Reload mode, where players engage in survival battles with weapons in familiar locations from the drama.
Stepping onto the map, I was immediately greeted by familiar settings: the dormitories, the colorful maze-like stairs, and the playground with the infamous 'Young-hee' doll. Scenes from the drama were vividly recreated within the game, with perfect implementations of the background music and even the character costumes. The staff NPCs even had all the circle, triangle, and square masks! It felt like stepping right into Squid Game. Fans of the drama will be ready to applaud these details.
But it's not just about recreating the experience. Combined with Fortnite's unique battle system and Squid Game's extreme survival elements, a completely new gameplay unfolds. For instance, a player who was on your team could suddenly betray you and 'push you off,' or you could use a disguise device to transform into a staff member and confuse other users. Psychological warfare, strategy, deception, betrayal, and survival are intertwined, creating constant tension.
The map features Squid Game-themed terrain, such as 'Labyrinth,' a suffocating maze structure; 'Red Greens,' a sniper's paradise utilizing high and low grounds; and 'Square Mills,' designed for intense close-quarters combat, offering a different battle experience each round. Squid Ground also features a dedicated weapon system different from regular Fortnite, with new equipment to maximize speed and mobility, such as the Red-Eye submachine gun, advanced Boogie Bomb, and re-deployable Glider. Even the slightest misjudgment, with the addition of bunker installation devices, shove items, and shockwave grenades, can lead to a dramatic moment that determines survival or elimination.
With this collaboration, the Reload mode's ranking system has been reset, allowing all users to compete on equal footing and enjoy the fun of improving their skills and climbing the ranks. You can't let your guard down in any play, and every moment is critical. This isn't just a tribute; it's an experiential battle that embodies the real 'Squid Game'.

In this Fortnite collaboration, I felt that Fortnite's unique battle system and Squid Game's extreme survival elements were perfectly blended. For example, while working together on a mission, you could suddenly 'push' a teammate to their death or disguise yourself as a staff member to perform deceptive plays. Beyond just enjoying mini-games, it encompasses psychological warfare, strategy, deception, betrayal, and survival, making the claim that it's the real 'Squid Game' justified.

The real key to this collaboration is the ability to create. Using Fortnite's UEFN (Unreal Editor) and Creative mode features, anyone can create and publish their own Squid Game island. Utilizing Fortnite's acclaimed UEFN (Unreal Editor) and Creative environment, anyone can create a map based on the Squid Game theme.

Moreover, user-created content can be posted and monetized starting August 14th. As of 2024, users have earned a whopping $352 million (approximately 500 billion KRW) in Fortnite. In other words, this collaboration is not just content but a new ecosystem with income opportunities.

Like the slogan 'Play Seriously,' the costumes and item compositions are genuine. The 'Squid Accessories Bundle,' released alongside the collaboration, consists of game staff uniforms, tug-of-war giants, glass bridge survivors, and Dalgona destroyers. Familiar games such as Gonggi Master, Hopscotch Ruler, and Jegi-chagi Master have been turned into costumes. There's also a wide range of items to showcase your individuality, such as Dalgona ornaments, piggy bank emotes, and Squid wrapping paper.

In addition, there are Twitch integration reward events and competitive content like the Squid Ground Cup. By watching Fortnite content on Twitch for a certain period, you can receive drop rewards such as game banners, sprays, and emotes. The pre-held 'Squid Ground Cup' awarded game staff uniforms and exclusive sprays to the top users of the tournament. Ultimately, this Squid Game collaboration is a well-rounded large-scale project that encompasses games, content creation, monetization, esports, and community participation.

This collaboration, where Fortnite's technology and Squid Game's popularity meet perfectly, provides existing users with new fun and offers new users the opportunity to experience Fortnite's expanded world. Even at this moment, countless users are running, pushing, and surviving in 'Squid Ground.' And some are creating and monetizing this world, becoming true players. Which one will you be?

If you're new to Fortnite with this Squid Game collaboration, you might be surprised at how vast and diverse the world of Fortnite is. Fortnite isn't just a simple FPS game; it's a creative platform and virtual playground created by creators worldwide.

There are already various modes within the game that stimulate creativity, such as racing, LEGO adventures, and horror survival, and new content is created every day. Squid Game is just the beginning, and the inspiration you receive from it can lead to more content experiences. Furthermore, it can lead to becoming a creator by making content directly, so have fun playing the game and try various experiences.






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