Lee Jae Takes on the World with WME
Lee Jae, Partnering with WME, Steps onto the Global Stage
The Voice of ‘K-Pop Demon Hunters’ Expands into Reality
Lee Jae, the singer who made her name known worldwide through the Netflix original animation ‘K-Pop Demon Hunters,’ has finally knocked on the door of the global stage.
On the 24th, foreign media outlet Variety reported, “Lee Jae has signed an exclusive contract with the major American agency WME (William Morris Endeavor).”
‘K-Voice’ Opens the Doors to Hollywood
WME is a mega-agency at the heart of the global entertainment industry, home to numerous superstars.
Angelina Jolie, Matt Damon, Hugh Jackman, Adele, Rihanna, Bruno Mars, Billie Eilish, Dua Lipa…
Lee Jae’s name now joins this breathtaking lineup.
Recently, BLACKPINK's Lisa also joined the same agency, and amidst the growing trend of K-pop artists advancing into the American market, Lee Jae's addition is seen as another symbolic move.
“A Song That Sustained Me Through Difficult Times”
Along with the contract news, Lee Jae released her new song ‘In Another World’ on the same day.
She shared on social media, “This song sustained me through difficult times,” and added, “I hope it gives someone else the courage to start again.”
The new song, blending deep vocals with a lyrical melody, feels like Lee Jae's first step and declaration as ‘Artist Lee Jae,’ moving beyond being a simple OST singer.
Lumi of ‘K-Pop Demon Hunters’ Steps into Reality
Lee Jae, a former SM Entertainment trainee, gained explosive popularity as the voice of Lumi, the leader of the girl group Huntrix in the animation.
The OST she participated in became a global hit, topping charts worldwide, going beyond just being a song for the show.
In particular, Huntrix's ‘Golden’ held the number one spot on the U.S. Billboard Hot 100 for eight weeks.
This is the first record for a K-pop girl group song and a symbolic moment showing how deeply K-pop has taken root in the global music market.
300 Million Views, and a Myth
‘K-Pop Demon Hunters’ is an action fantasy that tells the story of three superstars—Lumi, Mira, and Joy—who protect the world from demons behind the glamorous stage.
Since its release last June, it surpassed 300 million cumulative views, a first for Netflix, ranking number one among all movies and series.
Lee Jae, who captivated fans worldwide with ‘Lumi's voice’ in the animation, is now becoming the protagonist of that narrative in reality.
Another World Connected by Music
Behind the success of ‘Golden’ were K-pop's leading producer Teddy, IDO, 24, and Lee Jae.
Her name is now expanding not only in composer credits but also as the voice leading the stage directly.
Fans are showing enthusiastic reactions to the news of Lee Jae's joining WME, saying, “The world has finally recognized her,” and “A new generation of K-pop has begun.”
The Beginning of a New Chapter
Just as Lumi in ‘K-Pop Demon Hunters’ cut through the darkness with music, Lee Jae is also facing the world with her own language.
As she sings in “In Another World”—like the title, Lee Jae is now taking a step towards ‘another world.’
And the first chapter of that world has clearly begun to be written from this moment on.
Source :https://blog.naver.com/everyall1004/224052957453
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