ENHYPEN's Sunghoon Appointed as Official Ambassador for 'MUSINSA CHINA'
ENHYPEN's Sunghoon has been selected as the official ambassador for 'MUSINSA CHINA'. Sunghoon is a fashion icon garnering attention from fans worldwide and Generation Z through his stylish outfits. He has a strong fanbase and influence, especially in China.
MUSINSA explained, "We determined that Sunghoon, who enjoys high popularity in China, is the optimal figure to expand the world of K-fashion." The brand plans to accelerate its business expansion in the Chinese market based on his personality and influence.
Recently, MUSINSA opened a MUSINSA STANDARD flagship store on China's largest e-commerce platform, TMALL, and surpassed 500 million KRW (approximately 53.26 million JPY) in sales within two weeks.
Following this, they are rapidly spreading K-fashion by additionally opening a 'MUSINSA FLAGSHIP STORE'. On the 27th, they will hold a campaign with Sunghoon, 'Different Guan, Same Style,' and a special exhibition. At this event, products personally worn by Sunghoon will be selected to increase intimacy with buyers. A MUSINSA representative stated, "Sunghoon is a fashion icon who completes his own style with unconventional individuality. He will create high synergy with MUSINSA, which leads K-fashion trends."
Source :https://blog.naver.com/tmrlahxhdbal
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