Coupang Play's 'Just Makeup' Ratings Explode Like a Perfect Makeover

Coupang Play's entertainment show 'Just Makeup' is generating buzz with its record-breaking viewership increase just three weeks after its release.
According to the platform, the show is breaking various popularity records with an astonishing 748% increase in viewership compared to its first week.
It has also topped viewer satisfaction ratings for entertainment content, earning enthusiastic support from viewers.
Fueled by this popularity, the streaming platform made the unconventional decision to simultaneously release episodes 7 and 8 on October 24th. This decision reflects the program's upward trajectory.
With K-beauty trends gaining global attention, the show's ability to attract international fans is particularly significant.
Team Battles Heat Up: STAYC Stage Mission
Episode 7 features the remaining two teams, 'Team McTist' and 'Team Firstman,' engaging in fierce competition to create stage makeup looks for K-pop girl group STAYC.
With only eight contestants able to survive, the participants' gazes have become even sharper.
Promotional stills released by the production team showcase artists with intensely focused expressions, creating relentless tension and drawing viewers deeper into the show.
The makeup creations, reflecting emotion, detail, and pride, will be showcased on STAYC's stage, heightening anticipation.
The competition concludes with tears, and even the judges face an 'unprecedented challenge' as they deliver harsh evaluations.
Fierce Artistic Battles: Male Artists' Pride on the Line
In the preceding episode 6, teams Son Taeil and Paris Geumson engaged in a tense 2:2 battle for a TWS stage makeup mission, earning viewers' support.
The results are revealed in episode 7, followed by a match where male artists compete for their pride.
The set revealed in the preview is lavishly decorated, raising expectations for an even more upgraded stage.
The judges' expressions of deep contemplation hint at the significance of this competition.
Viewers are actively speculating about who will advance to the semi-finals.
Episode 8: The 'New Face' Mission
Episode 8 teases a challenging, high-stakes mission to determine the finalists.
The unveiling of the 'New Face' concept dramatically tests the participants' creativity and sense.
The production team promises a set of 'unimaginable scale,' and preview stills reveal a runway styled with a 'high fashion' concept, resembling an international fashion show.
The contestants are passionately dedicated to elevating makeup beyond mere technique to the pinnacle of art, conveying emotion even beyond the screen.
Ultimately, only a few can stand on the final stage, amplifying the tension.
A Phenomenal Hit and Fan Service Events
The popularity of 'Just Makeup' has transcended a simple trend, evolving into a syndrome-level phenomenon.
To reciprocate this support, Coupang Play is hosting a binge-watching event from October 25th to November 8th, every Saturday at 12 PM KST, accessible to all Wow members.
Fans can re-experience memorable moments, comparing the philosophies and personalities of each artist.
Viewers are increasingly eager to see the outcome of the remaining final competition and the emergence of new makeup trends.

Source :https://blog.naver.com/plug_and_play_life/224054151943
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