Discovering Culinary Delights: A Trip to Sunchang, South Korea
55, Jangnyu-ro, Sunchang-eup, Sunchang-gun, Jeollabuk-do
순창전통고추장민속마을

Autumn is the season of gourmet delights, and there is no better place to indulge your senses than Sunchang, the heart of Korea's traditional sauce culture. From October 17th to October 19th, the Sunchang Traditional Gochujang Folk Village and the Sunchang Fermentation Theme Park host the iconic Sunchang Fermented Soybean Paste Festival.
This festival celebrates the deep, savory flavors of Gochujang (Korean chili paste) that define Korean cuisine. Alongside the festivities, Sunchang offers unique wellness tourism destinations centered on "healing food," where you can create healthy desserts and explore the future value of fermentation culture in a beautiful, natural setting.
Celebrating 20 Years of Flavor: Sunchang Gochujang
Traditional Sauces and Special 20th Anniversary Events
Sunchang is synonymous with the best traditional sauces in Korea. The saying "The taste of food depends on traditional sauces" truly comes to life here. The Sunchang Fermented Soybean Paste Festival allows visitors to experience the rich heritage of Sunchang Gochujang through various tasting events and hands-on cultural programs.
In celebration of the festival's 20th anniversary, special gifts are being prepared for those born in 2006 who are celebrating their transition to adulthood this year. If you were born in 2006, remember to bring a red item to match the color of Gochujang to participate in this exclusive celebration!
Wellness and Gastronomy in Sunchang
Healthy Desserts at Sunchang Swieland
Sunchang's wellness tourism is uniquely focused on healing through food. At Sunchang Swieland, visitors can enjoy programs that teach how to make healthy desserts using seasonal agricultural products grown right in Sunchang. It is an excellent way to experience the pleasure of gastronomy while learning about nutritional balance.
Depending on your travel style, you can choose between a refreshing day trip program or a more immersive 1-night, 2-day course. This flexibility makes it a perfect addition to your festival itinerary, allowing you to relax and recharge amidst the beautiful Jeonbuk landscape.
Exploring the Sunchang Fermentation Theme Park
The Sunchang Fermentation Theme Park is the only facility of its kind in Korea. It was created to rediscover the value of traditional Korean culture through a modern lens. The park focuses on spreading the future value of fermentation culture, making science and tradition accessible to everyone.
As the primary location for this year's festival, the theme park offers a dual experience where you can enjoy the lively atmosphere of the Fermented Soybean Paste Festival and explore educational exhibits about the science of taste. It is a comprehensive space where nature, education, and gourmet experiences meet.
Are you more interested in the traditional sauce-making rituals at the Folk Village, or would you prefer a hands-on healthy dessert class at Swieland? If you are planning to visit Sunchang this October, would you like me to find more details on the specific performance schedules for the festival weekend?
No comments yet.


