Nauet Pop-Up Store: Fun Missions & Unique Gifts in Seongsu!
A Nauet pop-up store filled with fun missions and unique pop-up gifts!
Nauet Pop-Up Store
The Nauet pop-up, open from October 10th to October 23rd. I visited on a weekday afternoon and was able to enter with almost no waiting time. If you make a reservation in advance, you can visit without waiting!
It wasn't sold out, so there were still dates and times available for reservations!
Upon entering, we were given mission sheets with the concept of being a 'Nauet employee for the day,' and I think the planning of this pop-up really shined!
It felt like everything was meticulously designed so that Nauet could obtain information for brand promotion, product sales, consumer preference for each product, and a successful first pop-up, while also taking care of branding and sales.
The first mission was the sculpture immediately visible after entering.
It piqued curiosity with questions like, 'Is it for lips or cheeks?!' and 'The design is unique!' which seemed to highlight the uniqueness of the Nauet brand.
Right in front, there were Nauet's lip and cheek products.
The cases, in a different shape than existing ones, were refreshing, and seeing the paper-like colors made me want to actually try the products on.
The second mission was finding hidden letters in 'On-the-Go Nauet.'
This game involved rotating several gray panels in different directions within a 30-second time limit to find the letters. Remember the location and hole directions to succeed quickly!!
My friends and I worked together and succeeded in 28 seconds! It was a close call, but fun.
The newspaper stand reminded me of Nauet's packaging and the Nauet employee who reads the newspaper every morning (that's how they explained it, haha).
A space with the concept of a conference room.
Although not in the photo, we were able to test the cheek and lip colors using transparent films with each product color applied, which was a really great idea!
When you overlap two films and hold them to your face, you get a bold color expression, and with one film, you can see a subtle color.
Being able to indirectly test the colors of the color products in this way, without actual application, was hygienic, quick for color testing, and allowed you to see color combinations right away, which was a major advantage.
The mission was to arrange magnets to match the shape below within the time limit! This was easy and simple, and took only 5 seconds.
The fourth mission was voting for your favorite look:
- Rosy mauve
- Peach nude
- Chill mauve
On the day I visited, the Peach Nude look had the most votes.
The fifth mission was reaching the FINISH line within the time limit.
It was 10 seconds for one person / 5 seconds for two people. The time is very short, so you have to concentrate and hit it hard!
Finally, testing all the colors of Nauet products.
As a pop-up event, if you buy 1 lip + 1 cheek product, you get an additional cheek product! All the friends I went with wanted to buy cheek products, so we asked if we could change the lip product to a cheek product, but unfortunately, it wasn't allowed according to the regulations, so we didn't buy anything.
The pop-up giveaway was also a unique Nauet carabiner and chain!
A design that allows you to wrap it around your pants and connect Nauet lip or cheek products.
Currently, you can purchase them on the official mall or Musinsa!
Have fun completing missions and receiving unique gifts, so I highly recommend visiting the Nauet pop-up :)
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