My Melody's 50th Anniversary Dream Cart Pop-Up Store Coming to Seoul!
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Celebrate My Melody's 50th anniversary with a visit to her adorable dream world!
Sanrio's beloved mascot, My Melody, is bringing a touch of pink to Seongsu-dong, Seoul this fall with a special pop-up store.
The pop-up, themed 'Dream Cart,' will showcase My Melody with her dear friends, offering delightful accessories, sweet merchandise, and charming photo zones.
Pop-Up Information
Item
Details
Name
My Melody Dream Cart Pop-Up Store
Dates
October 10th (Fri) ~ October 16th (Thu), 2025
Hours
11:00 AM ~ 10:00 PM (Closes at 6:00 PM on the last day)
Location
Musinsa Store Seongsu (Daelim Warehouse, 74, Seongsuil-ro, Seongdong-gu, Seoul)
Admission
Free (Some experiences and merchandise require payment)
Pop-Up Theme & Structure
Theme: “Dream Cart”
→ A space that expresses My Melody's dreamy, cute, and sweet world.
Zone Layout:
Dream Cart Zone: Photo zone themed around a shopping cart
Goodies Zone: Exclusive pop-up merchandise, collaboration items
Experience Zone: Live printing T-shirts, custom experiences
Sweet Zone: Emotional photo zone + commemorative stickers
The entire space is decorated in red & pink colors, making it perfect for taking pictures!
Pop-Up Limited Edition Goods
This pop-up features limited edition goods and collaboration items to commemorate My Melody's 50th anniversary!
Main Goods
My Melody 50th Anniversary Sticker Set
Mini Pouch / Canvas Tote Bag
Keyrings, Acrylic Stands, Brooches
Custom T-shirts (Live printing experience available)
My Melody Cart Plush
Purchase Benefits
Free gifts based on purchase amount (first-come, first-served)
Additional souvenirs provided for photo zone authentication
Photo Zone Highlights
Dream Cart Zone
My Melody Photo Wall
Pink Neon Lighting Section
Goods Display Zone
Visiting Tips
✅ Arrive early during opening hours for popular goods
✅ Early closing at 6:00 PM on the last day (10/16)
✅ Waiting on-site for the experience zone (T-shirt printing) → Early closure possible
✅ Bring a camera, lots of photo zones
✅ About a 7-minute walk from Seongsu Station Exit 3
Recommended Goods
Discover My Melody items that match the pop-up theme!
Closing
This fall, My Melody presents the most adorable moment!
Feel the cuteness and emotion in Musinsa Store Seongsu, full of pink.
2025.10.10 ~ 10.16
Musinsa Store Seongsu (Daelim Warehouse)
11:00 ~ 22:00 (Closes at 6:00 PM on the last day)
The My Melody Dream Cart Pop-Up, filled with cute goods, photo zones, and experiences, is a must-see event you don't want to miss!
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