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Eyeglasses are more than just vision correction; they're the final piece of the puzzle in completing your identity.

DITA: Beyond Simple Eyewear, a Work of Art.

DITA is a brand that started with the philosophy of 'selling ideas about eyewear, not just eyewear itself.' Since its inception in 1995, it has established its own unique design language rather than following trends. Instead of flashy logos, it proves its value through the highest quality materials and flawless craftsmanship.

The difference is immediately apparent when you hold a pair of DITA glasses. The substantial yet surprisingly comfortable fit is only possible with the highest grade titanium and acetate. The intricate diamond patterns etched throughout the frame and the meticulousness of designing even the smallest screws are akin to a work of art completed by skilled Japanese artisans over several months. These details come together to create DITA's solid and masculine aura. This is the primary reason I confidently recommend DITA to men in their 50s. The understated yet palpable presence is the hallmark of true class.

The Expertise to Match the Finest Frames

No matter how magnificent a work is, its value diminishes without the touch of an expert who truly understands and handles it. This is especially true for high-end eyewear like DITA. I've seen too many unfortunate cases where people purchase frames worth millions of won, only to have them slide down their faces because they don't fit properly, or end up abandoned in a drawer due to dizzying lenses.

Atelier Genz in Samseong-dong believes that this is where our role begins. We're not just a place that sells frames. Through precise fittings that consider your face shape, nose bridge height, ear position, and even lifestyle, we fully realize the optimal wearing experience that DITA eyewear offers. Furthermore, top-quality lenses designed based on accurate eye examinations by professional optometrists provide a clear and comfortable vision, as if they were your original eyes. Just as the best car needs the best engine, the finest frames must be accompanied by the best lenses and fitting.

A Customer Finds Their 'Life Glasses' with Atelier Genz

Recently, a customer in his late 50s visited us. He had been eyeing DITA's steady-selling model for a long time, but was carefully considering it due to the high price. He also had significant discomfort with his existing progressive lenses, so he had both expectations and concerns about new glasses.

We had an in-depth conversation about the customer's lifestyle and professional characteristics. We identified that he looked at documents a lot and that a trustworthy impression was important because of frequent external meetings. Through precise eye examinations, we accurately diagnosed the problems with his existing lenses and recommended the optimal lenses to solve them. Afterward, we went through a fitting process to adjust the frame to the customer's facial structure in 0.1mm increments. The customer, after wearing the glasses, said, "These are the most comfortable and clearest glasses I've ever had," expressing genuine satisfaction. It was a moment when the class of DITA eyewear and the technical expertise of Atelier Genz came together to complete his 'life glasses.'

The Choice for Your Most Brilliant Moments

Eyeglasses are at the center of your face, accompanying you in every moment. That's why careful selection is necessary. DITA is a brand with timeless value, and Atelier Genz is a space that perfectly realizes that value on your face.

Beyond simply owning expensive glasses, experience owning the best brand in a way that is most uniquely you. We invite you to visit Atelier Genz in Samseong-dong to find the one pair of glasses that will elevate your style. Please feel free to visit us anytime and tell us your story. We will be with you on the journey to make the best choice.

Atelier Genz Gangnam Samseong Branch

Address: 1st Floor, 23 Bongeunsa-ro 68-gil, Gangnam-gu, Seoul