NewJeans' Future in the Spotlight: Min Hee-jin Announces Comeback Amidst Contract Dispute
"Beginning a New K-POP Journey"… Attention on NewJeans' Future Steps
Min Hee-jin's Return Announced Ahead of NewJeans' Exclusive Contract Lawsuit
Min Hee-jin Establishes New Agency 'ooak' in Sinsa-dong
Min Hee-jin, formerly the CEO of ADOR, often called 'the mother of NewJeans,'
has announced her official return by establishing a new entertainment agency, 'ooak,' after approximately 11 months.
According to industry sources on the 24th, Min Hee-jin established and registered Okay Co., Ltd., with its headquarters in Sinsa-dong, Gangnam-gu, Seoul, on the 16th.
The business objectives include artist management, music and album production,
performance and event planning, and advertising agency services,
encompassing the entire comprehensive entertainment business.
She has listed herself as the sole inside director of ooak,
effectively putting into practice her previous promise to "ask for much interest in the new K-POP journey to be unfolded in the future."
The 'Min Hee-jin Variable' Erupts Ahead of NewJeans' Exclusive Contract Lawsuit
This news is particularly noteworthy because
the group NewJeans, which Min Hee-jin produced,
is currently in a contract dispute with its agency, ADOR.
The court is scheduled to deliver the first trial verdict on the 'Exclusive Contract Validity Confirmation Lawsuit' filed by ADOR against the five members of NewJeans on the 30th.
Industry insiders believe that if ADOR loses the case,
Min Hee-jin's new corporation is highly likely to directly recruit NewJeans.
On the other hand, there is also a cautious view that it is difficult to be optimistic about the outcome,
as NewJeans members have lost two injunction lawsuits in the past.
"Asking us to return to ADOR is violence."
The NewJeans members submitted a petition directly to the court,
expressing the current situation as "the same as telling a victim of school violence to return to the perpetrator."
The members prepared the team name 'NJZ' for independent activities, but
the court ordered a ban on activities,
ruling that "1 billion won per member must be compensated for each violation."
Ultimately, NewJeans' resumption of activities
is expected to be directly affected by the outcome of the ruling on the 30th and the movements of Min Hee-jin's new company, 'ooak.'
Snack's Comments
Min Hee-jin's 'ooak' has more meaning than just a new company.
At the moment when the future of K-POP and the conflict of a generation intersect,
her name is once again at the center.
Images:
Source :https://blog.naver.com/snack_blog
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