HYBE Stock Surges Amid Anticipation for BTS Comeback and World Tour
HYBE's stock price is on the rise amid expectations for BTS's comeback and world tour.
The stock price of HYBE has surged following news of the imminent return of the group BTS. Bloomberg reported that BTS is aiming for a comeback by the end of March 2026, and will meet fans worldwide through a 65-show world tour next year. The report specifically mentioned that over 30 of these world tour dates are expected to be held in North America. This detailed plan has heightened fans' anticipation, which has directly and positively impacted HYBE's stock price. The resumption of BTS's activities is not just a signal, but also a reflection of expectations for HYBE's future growth engine. This report has reaffirmed that BTS's comeback is a significant event for both fans and the market.
Immediately after Bloomberg reported on the detailed comeback and world tour plans of BTS, HYBE's stock price soared. The news of BTS's comeback acted as an immediate catalyst for the rise in HYBE's stock price, peaking at a 9.03% increase during the day, drawing enthusiastic attention from investors. Although Big Hit Music officially stated that the world tour schedule and comeback date have not been confirmed, the anticipation for BTS's return has not waned. This anticipation has driven the rise in HYBE's stock price, clearly demonstrating how significant BTS's influence is on HYBE's corporate value. It is expected that HYBE's stock price will show even greater volatility whenever news of BTS's actual activities is announced.
Expectations for BTS's full group comeback are increasing daily. Last July, after all the members completed their military service and gathered together, they directly mentioned that a group album is scheduled to be released next spring, amplifying fans' expectations. At the time, the members expressed their extraordinary ambition for the album, saying that they would 'go back to basics and work with a completely fresh mindset.' It is currently known that BTS is accelerating the work on their full group album, traveling between Korea and the United States. These positive news reflect the charm of the BTS group itself, as well as the high level of interest from fans in the album to be released and the overall activities that will follow. It is expected that these moves by BTS will inject great vitality into the entire K-pop market.
Securities industry experts are citing BTS's comeback as a factor in HYBE's earnings rebound. Park Seong-ho, a researcher at LS Securities, predicted BTS's comeback in the first half of next year, forecasting that HYBE's earnings next year will rebound the strongest in the industry. In particular, he estimated that BTS's world tour will consist of more than 60 shows and attract more than 3 million viewers, resulting in a 62.6% increase in performance business sales compared to the previous year, reaching 1.2728 trillion won. This outlook suggests that BTS's activities will not only involve the release of new songs but will also be linked to a large-scale world tour, positively impacting HYBE's overall performance. Therefore, the resumption of BTS's activities is expected to be an important momentum that will strengthen HYBE's financial soundness and drive stock price increases.
The news of BTS's comeback and the subsequent rise in HYBE's stock price once again demonstrate the global power of K-pop and the strength of an artist's brand value. In particular, the fact that they have successfully completed their complex military service issues and are preparing for full group activities is giving great hope to fans and investors. Even if Bloomberg's report was somewhat premature, the fact that the stock price maintains its upward trend despite the agency's official denial proves how eagerly the market is awaiting BTS's comeback. While HYBE's earnings outlook is positive, it is important to pay attention to risk management aspects, as the dependence on a single artist remains high. It is important to watch whether HYBE can achieve sustainable growth through BTS's successful comeback and world tour, as well as the growth of other artists and business diversification in the future. As a leader in the K-pop industry, the actions of BTS and HYBE will continue to receive much attention.
Source :https://blog.naver.com/newscake/224055669499
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