2026 F/W Seoul Fashion Week: A New Era Begins
Experience the excitement of the runway and the beginning of new trends.
The 2026 F/W Seoul Fashion Week unfolds at DDP.
Join us for fashion shows, exhibitions, and forums,
and witness every moment of fashion live!
The way we view fashion shows is changing,
and business is becoming more accessible.
What will change at the 2026 F/W Seoul Fashion Week,
held all in one place at DDP?
When and where will the 2026 F/W Seoul Fashion Week take place?
Seoul City will host the 2026 F/W Seoul Fashion Week in a one-site format.
All major programs, including fashion shows, presentations,
trade shows, and the Seoul Fashion Forum,
will be concentrated in one location at DDP.
Event Dates: February 3 - February 8
Location: Dongdaemun Design Plaza (DDP)
The fashion shows will be invitation-only,
but you can watch live online through the Seoul Fashion Week YouTube channel.
✨ The trade show is accessible only to pre-registered industry professionals,
with limited participation for the general public.
What are the key changes for this season's 'DDP Concentrated Hosting'?
We have restructured to allow an organic experience of shows, business,
and forums all in one flow, moving away from the traditional multi-location format.
This will enhance the exposure of designer collections,
and expand the time and touchpoints for buyers and media.
Which brands are participating and what is the program structure?
This season features 24 brands,
with 15 fashion shows and 9 presentations.
The opening show will be led by the brand MÜNN,
announcing the start of the 2026 F/W season with a balanced lineup of emerging, mid-career, and veteran designers.
How will the presentation and show viewing environment operate?
✔️ Art Hall 1
Features a runway with approximately 750 seats,
and an immersive show utilizing 10 large LED panels for video, lighting, and special effects.
✔️ Art Hall 2
A white concept space focusing on materials and details for presentations.
Some brands will collaborate with key fashion showrooms
in Cheongdam and Bukchon to strengthen brand identity.
How will the trade show and buyer programs be conducted?
The trade show will take place from February 5 to 7,
at DDP Design Lab and key fashion districts like Seongsu and Hannam.
Over 100 brands will participate,
with one-on-one matching consultations with 100 overseas buyers from 20 countries.
What has changed in the Seoul Fashion Forum and citizen participation programs?
Event Date: February 3, 14:00 - 18:00
Location: DDP ART HALL 2
The 2026 Seoul Fashion Forum will focus on
Next-Generation K-Fashion: Insights for a New Leap.
This year, we have introduced a public session
open to all citizens to share discussions on the future of the fashion industry.
Major fashion shows will be broadcast live on YouTube
and displayed on DDP's LED screens,
with invitation events for the general public.
Applications for the event will be open from January 13 to 25.
The Seoul Fashion Forum can be registered online until January 29,
with on-site registration available on the day.
Seoul Fashion Week opens the next chapter of K-Fashion
as a platform for business creation.
We look forward to your interest in the 2026 F/W Seoul Fashion Week!
Source :https://blog.naver.com/haechiseoul/224156175176
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