September's Hottest Pop-Up Stores in Seoul
Above Us, Steorra
A pop-up store has opened to celebrate the launch of Aesop's new fragrance, 'Above Us, Steorra'.
More than just a fragrance sampling, the space expands your senses through poetry readings and performances visualizing the scent.
Delicate installations are also in place, allowing you to directly touch and experience the raw ingredients of the fragrance, offering a multi-layered experience that satisfies your eyes, nose, and fingertips.
Pre-booking is already closed, but waiting for cancellations is a good option.
Above all, this event is significant because it is the first to be held at the Seoul branch of Awon Hanok Stay.
The combination of a traditional space and a fragrance inspired by the stars will create a moment to remember for a long time.
RE/DONE x OUCH!
A special pop-up by the American premium denim brand RE/DONE is underway at OUCH!, a popular dessert shop in Hannam-dong.
Decorated as the 'RE/DONE x OUCH! Cafe,' you can enjoy bear-shaped desserts wearing jeans and denim-inspired soda gelato, pleasing both the eyes and the palate.
You can also find collaborative limited-edition T-shirts and merchandise, providing an experience that blurs the boundaries between fashion and lifestyle.
This pop-up runs only until this Sunday, so if you love RE/DONE and OUCH!, be sure to visit soon.
ETF Bakery
A somewhat unique pop-up is gaining attention in Seongsu-dong.
It's the 'ETF Bakery,' a collaboration between economic YouTuber Shuka World and the複合문화공간 Glow Seongsu.
It has proven its popularity by creating long lines from the very first day of opening.
It has also attracted attention with its shockingly low prices: 990 won for salt bread and 1,990 won for loaf bread.
Thanks to the affordable yet high-quality bread, it is crowded with people every day.
It has become a must-visit place where open runs are essential due to the long waiting lines.
The freshness of the unexpected combination of economics and bakery, rather than just a simple bakery, is the biggest attraction of this pop-up.
La Beauté Louis Vuitton
To commemorate the first launch of its beauty line, Louis Vuitton has opened a pop-up store, 'La Beauté Louis Vuitton,' on Apgujeong Rodeo Street.
The magnificent visual of the building's exterior wrapped in campaign images is eye-catching.
Inside, you can experience the entire collection, including 55 types of lipsticks, 10 types of lip balms, and 8 types of eyeshadow palettes.
In particular, the signature desserts and drinks showcased in collaboration with Knotted, a popular pastry boutique in Seongsu-dong,
provide a special experience that allows you to enjoy taste and beauty at the same time.
Also, the virtual test zone where you can virtually experience color makeup products is a must-see point.
If you want the most stylish beauty journey this week, don't miss the Louis Vuitton pop-up.
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