Exploring Seongsu-dong's Hotspots: Gentle Monster HQ and Sobaek Seoul Flagship
서울특별시 성동구 성수이로7길 26
GENTLE MONSTER SEONGSU POP-UP STORE
Seongsu-dong Hotspot
Gentle Monster HQ(GENTLE MONSTER SEONGSU POP-UP STORE)
House Nowhere Seoul
Gentle Monster HQ Address in Seongsu
Address: 433 Ttukseom-ro, Seongdong-gu, Seoul
Gentle Monster's new Seongsu headquarters, opened under the name ''House Nowhere Seoul''.
A space like nowhere else, House Nowhere.
From afar, you can see an extraordinary architectural form.
Gentle Monster HQ Address
The exterior clearly showcases Gentle Monster's identity with its experimental shape.
Gentle Monster HQ Location
This is the parking entrance side of the Gentle Monster HQ in Seongsu-dong.
The entrance line is long, so many people were resting around here.
MORE IS MORE
Artwork installed in front of Gentle Monster HQ: MORE IS MORE
It's an art project presented by 'House Nowhere Seoul'.
It aims to expand Gentle Monster's philosophy and provide opportunities to encounter unexpected artistic experiences in everyday life.
It was the best installation art I've seen recently.
It's a work that makes you think, and it blends well with the surroundings, so I found it really interesting.
Gentle Monster Seongsu
An old man holding a single gold bag among black garbage bags.
'What's in that old man's gold bag?'
'What is a gold bag to me?' I thought about it for a long time while appreciating the art.
Gentle Monster HQ Art Project Installation Art
The one golden bag held in the old man's hand, standing out from the black bags, symbolizes curiosity, value, and discovery, making viewers imagine what might be inside.
It could be memories, secrets, or dreams, opening up new interpretations and narratives for us.
The shining golden bag, like a treasure in a sea of endless black plastic bags, symbolizes the meaning and beauty we discover in unexpected places.
MORE IS MORE speaks of the treasures and wonders we possess, and the infinite possibilities we can encounter when we look a little closer.
MORE IS MORE Artwork Description
The waiting line at Gentle Monster HQ in Seongsu-dong was too long, so I gave up on going inside, but...
Another reason that brought me here: Sobaek Seoul.
Another hotspot on the Gentle Monster street in Seongsu-dong is Sobaek's flagship store.
Sobaek Seoul Flagship
▶Location: 331-58 Seongsu-dong 2(ga), Seongdong-gu, Seoul
My favorite brand, Sobaek, also opened a flagship store, just a 4-minute walk from Gentle Monster HQ.
Of course, I had to stop by.
In terms of being futuristic and experimental,
it's similar to Gentle Monster,
But the feeling you get from the products seems completely opposite.
Sobaek's flagship.
Sobaek Seoul Flagship, a place worth visiting near Gentle Monster HQ.
Sobaek Seongsu
Sobaek's flagship store is located among detached houses.
The Sobaek Seoul flagship store is perfect for Sobaek, which presents lifestyle products through the medium of 'home'.
Sobaek Seongsu-dong Flagship Store
The neck pillow seen through the window looked like a tiled roof.
Heart-pounding!
I can finally see Sobaek's products in a store, which I've only seen online or at pop-ups!
My heart was pounding from the moment I entered.
A rough-looking iron gate with a warm cotton handle.
Sobaek Seoul Interior
The door opened to reveal a warm and Korean mood.
Unlike what I saw from the outside, the interior was very detailed and sensual.
It was so pretty that I looked around for a while.
Seongsu-dong Sobaek Seoul
A speaker set that I coveted!
The speaker is a work by artist Shin Won-dong, who is a moon jar artist.
A one-of-a-kind speaker made by cutting a moon jar in half and baking it.
The actual size is huge.
It was so pretty that I captured it on video.
This eco bag wasn't in Sobaek's online store.
It would be a great gift for a foreign friend.
It must be new.
There were many products that weren't online, so there was a lot to see.
I went to the bathroom and there was an opening towel.
lololol
These little elements were also fun.
The wall going down to the basement.
After seeing the ground floor, I was even more excited.
There was also a kitchen in the basement.
There were many stories in the basement, but the post is getting too long, so I'll continue writing about it next time.
Today, I posted about Gentle Monster HQ and Sobaek Seoul Flagship, a place worth visiting nearby.
There were many other places to visit on the Gentle Monster street besides Gentle Monster HQ and Sobaek Flagship.
If you go to Gentle Monster HQ, I recommend looking around.
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