Celebrating 15 Years of LINE FRIENDS BROWN in Myeongdong
서울특별시 중구 명동길 43
While visiting Myeongdong after work, I came across the 15th Anniversary Popup of LINE FRIENDS BROWN, held at LINE FRIENDS Square.
Spanning two floors and filled with photo zones, exclusive merchandise, and year-end vibes, this popup is a must-visit spot for character and K-pop fans.
LINE FRIENDS BROWN 15th Anniversary Popup in Myeongdong
After finishing a visit to a skin clinic near Myeongdong Station, I stopped by LINE FRIENDS Square on the main street of Myeongdong.
That’s where I discovered the 15th Anniversary Popup Event for LINE FRIENDS BROWN, also known as the BROWN HOUSE popup.
The location is extremely easy to access, making it perfect for a quick visit while shopping or sightseeing in Myeongdong.
A Festive Two-Floor Popup Space
The popup spans two floors and feels surprisingly spacious. As soon as you enter, you’re greeted by a festive atmosphere filled with LINE FRIENDS characters.
The large BROWN tree placed at the center immediately catches the eye, and there are plenty of photo zones throughout the space.
BROWN’s cute expressions and oversized displays make this popup especially enjoyable for photos.
RECTO Collaboration and Exclusive Merchandise
To celebrate LINE FRIENDS BROWN’s 15th anniversary, a special collaboration with the fashion brand RECTO is also available.
The collaboration features a vintage Ivy League mood, which pairs beautifully with BROWN’s character identity.
Prices for the collaboration items include:
Sweatshirt: 135,000 KRW
T-shirt: 60,000 KRW
Keychain: 35,000 KRW
Plush Toy: 55,000 KRW
More Than Just a Popup Store
Beyond the anniversary items, LINE FRIENDS Square in Myeongdong offers a wide range of character goods worth browsing.
I finally picked up the snowman keychain I missed last year, priced at just 3,000 KRW, and even tried a gachapon on impulse.
Fans of BTS and other popular characters will also find items that make this visit worthwhile.
Final Thoughts
It was my first visit to LINE FRIENDS Square in quite some time, and I was surprised by how much there was to see.
If you’re visiting Myeongdong, this LINE FRIENDS BROWN 15th Anniversary Popup is definitely worth stopping by, especially during the year-end season.
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