Celebrate Love with PEPERO Day 2025
Every November 11th, PEPERO Day transforms cities around the world into spaces for sharing love, connection, and small acts of kindness.
The 2025 global campaign expanded beyond Korea, linking urban landmarks like Times Square and Seoul’s subway through immersive, experience-driven marketing.
With cultural storytelling, K-POP ambassadors, and record-breaking participation, PEPERO Day continues to evolve into a global symbol of sharing.
November 11th, A Global Day of Sharing
On November 11th, people around the world celebrate PEPERO Day by sharing small moments of love.
From New York’s Times Square to Seoul’s subway stations, cities themselves became stages for connection and participation.
PEPERO’s Global Campaign Vision
As one of Korea’s leading snack brands, PEPERO launched an expanded global campaign under the theme Show your love with PEPERO.
The campaign aimed to connect major cities worldwide while redefining November 11th as Korea’s representative day of sharing.
Stray Kids as Global Ambassadors
This year’s campaign featured K-POP boy group Stray Kids as official ambassadors.
Two campaign videos were released: a domestic version focused on everyday acts of sharing, and a global version introducing Korean culture with a clear message about PEPERO Day.
Times Square Turned Into a PEPERO Festival
In Times Square, massive outdoor advertisements and festival-style programs captured the attention of international visitors.
Giant package sculptures, K-POP performances, interactive quizzes, and photo zones allowed global audiences to experience PEPERO Day firsthand.
Seoul Subway Missions and Consumer Participation
In Korea, the campaign unfolded across Seoul’s subway Line 2 with a consumer-centered approach.
More than 10,000 participants joined the mission event titled Help find the PEPERO hidden by Stray Kids!, creating strong on-site engagement.
Urban Touchpoints That Encouraged Interaction
Large outdoor advertisements carrying the message Don’t forget PEPERO Day! appeared at 55 major subway stations, including Hongdae.
QR-based rewards, convenience store on-pack goods, and social media participation further amplified the campaign’s reach.
From Snack Brand to Cultural Content
This campaign marked a clear shift toward experience-centered marketing on urban stages.
PEPERO proved it could expand beyond a simple snack into a form of global cultural content that resonates emotionally with consumers.
Record-Breaking Results and Global Growth
In Korea alone, over 10,000 people participated in subway events, and some on-pack goods sold out immediately.
Convenience store sales reached record highs, while global exports increased by approximately 30 percent compared to the previous year.
Looking Ahead to the Future of PEPERO Day
Through this campaign, PEPERO Day strengthened its identity as a cultural event rather than a simple promotional date.
The long-term goal is to establish November 11th as a representative Korean holiday recognized both domestically and internationally.
The world now looks forward to how love will be shared again next year.
Don’t forget in 2026. Show your love with PEPERO Day.
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