A Summer Day in Apgujeong
서울특별시 강남구 선릉로 807
K현대미술관
During the summer of 2025, a quiet solo visit to Apgujeong turned into a full day of small discoveries, memories, and cultural moments.
From shopping for socks and enjoying an acai bowl to sharing museum tickets and exploring media art with friends, the day unfolded naturally.
It became a gentle reminder that Apgujeong is a place where everyday errands and meaningful cultural experiences blend seamlessly.
A Calm Solo Visit to Apgujeong in Summer
In July 2025, during summer vacation, I visited Apgujeong alone for the first time in a while.
Without a fixed plan, I took my time walking around, enjoying the slower pace and familiar streets.
It felt refreshing to reconnect with the neighborhood in a relaxed way.
Stopping by Adidas and Small Shopping Joys
I stopped by the Adidas Originals store to buy socks.
Most brands sell socks in sets of three, but here I found rare pieces sold individually.
I bought a clean white pair, kept one in my gym locker, wore another regularly, and gifted the last pair to my nephew, who will be a high school sophomore this September.
He told me that the basketball team at his school in Abu Dhabi wears long socks, which made the choice feel oddly perfect.
Revisiting Acai Bowls and Old Memories
Before the pandemic, I had been a member of the Shin Gu Sports Center on Garosu-gil for nearly eight years.
There used to be an acai bowl shop right in front of the gym, and I often had it as a light meal.
Eating an acai bowl again after such a long time brought back warm memories and felt especially refreshing on a hot summer day.
They even gave me flowers with my order, which I happily took home.
Unexpected Encounters Near the Art Museum
While exploring nearby, I noticed around 100 tickets for the K Museum of Modern Art available for anyone to take.
Wanting to share the opportunity, I posted about the tickets in several KakaoTalk group chats.
As the organizer, I felt a sense of responsibility and ended up attending the exhibition more than once.
Media Art, Friends, and Photo Zones
On July 22, 2025, I visited the exhibition with five friends I had spent a lot of time with the year before.
The media art reminded me of places like the Musée d'Orsay and the Louvre in Paris.
My favorite photo zone was the airplane seat area, which offered around 50 different photo spots.
Rather than focusing only on appreciation, exploring the exhibition together made the experience more enjoyable.
Food, Waiting Lists, and Evening Plans
Near the museum, there was a restaurant I had always wanted to try.
I arrived early to put my name on the waiting list and eventually enjoyed a refreshing bowl of makgeolli.
A unique dish served in a cup noodle-style container stood out, especially popular with foreign visitors.
Cafes, Photo Prints, and Small Keepsakes
After the exhibition, we weren’t ready to part ways and looked for a café nearby.
On the way, I found a Sony store where we could print photos from the day.
I printed two photos per person as small keepsakes.
We also visited a unique café across from the museum, which I later recommended to a friend who ended up enjoying it as well.
More Tickets, Pop-Ups, and a Familiar Ending
On August 2, 2026, I distributed the remaining exhibition tickets to ensure more people could enjoy them before the end of August.
I gave four tickets to a family and revisited the same photo zone once again.
After dinner, we stopped by an Instagram-famous pop-up store, where even the random fortune-telling felt fun.
The day ended at the Apgujeong Starbucks, open until 10 PM, followed by sticker photos from the pop-up.
Everyday Moments That Make a Season Memorable
Throughout the summer, I enjoyed Evian water bought with disaster relief funds.
I also read books like Real Estate Investment Class That Changes Your Destiny and Gaps, even tearing them in half to carry them more easily.
Looking back, these small moments added up to a season filled with culture, connection, and quiet enjoyment.
I’m already looking forward to more meaningful cultural experiences in the new year.
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