The Rise of Digital Hanbok: A Trend in Virtual Fashion
These days, who spends a lot of money on traditional hanbok? In this place, there is a growing trend for 'digital Seolbim' instead.
As the holiday season approaches, the hanbok market, which used to be bustling with activity, is shifting into virtual spaces alongside artificial intelligence (AI). More and more people are opting to purchase 'digital Seolbim' made from pixels instead of silk. According to a report, major shopping apps have seen an increase in interest for these virtual garments.
In recent news, brands like Lululemon, Moncler, and Armani are fiercely competing in the Olympic uniform war, showcasing their unique styles. The Mongolian team has caught attention with their cashmere warrior outfits, while South Korea is represented by The North Face, featuring designs inspired by the colors of the national flag.
In the fashion industry, the trend keyword for 2026 is 'L.E.T.S.G.O', which emphasizes lifestyle wear that transcends generations and daily life. This was announced by the SPA brand TOPTEN10, which is under Shinseong Trading.
Meanwhile, Omega is preparing for the Olympics by unveiling commemorative watches, emphasizing their commitment to timekeeping. Their latest collection includes four distinct designs for the upcoming Milan-Cortina Winter Olympics.
Samsonite has also launched a campaign in collaboration with popular illustrator Kiki, aiming to resonate with the daily lives of office workers. This initiative focuses on empathy and support for the struggles faced by those in the workforce.
In other news, the domestic fashion company Hanse MK has released an 'All-Star Special Collection' under its Authentic Casual brand NBA, celebrating the basketball heritage.
As the beauty industry continues to evolve, brands like Nothing Barrel are entering the North American market with their representative product line, targeting the daily inner beauty sector.
In the realm of skincare, brands are increasingly focusing on innovation and collaboration, with new products being launched regularly to cater to consumer demands.
Overall, the fashion and beauty industries are experiencing significant shifts as they adapt to new trends and consumer preferences, particularly in the context of digitalization and global competition.
Source :https://blog.naver.com/c1c1b1b1/224175701060
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