EXO's Tao: From Failed Proposal to IU to a Wedding Spectacle with 16 Million Online Viewers
A surprising past confession involving Huang Zitao has resurfaced as the former idol makes headlines once again, this time for his wedding and expanding business ventures.
Once known for publicly proposing on broadcast, he now enters a new chapter as a married man and CEO, hosting a wedding that felt closer to a global live performance.
From a concert-scale ceremony to real-time product sales, his wedding blurred the line between celebration, fandom, and marketing.
From a Public Proposal to a New Life Chapter
Years ago, Huang Zitao shocked audiences by openly confessing and proposing to IU on a broadcast, a moment that quickly became a hot topic.
Although that proposal ended in rejection, it firmly established his image as someone unafraid of bold and emotional gestures.
Now, public attention has shifted from that past moment to his marriage and his role as the head of his own entertainment company.
A Concert-Level Online Wedding Watched by 16 Million
The wedding of Huang Zitao and Xu Yiyang took place on the 16th in Sanya, Hainan, China, under the theme Ocean Star.
Blue lighting, artificial snow, and explosive fireworks transformed the ceremony into a full-scale stage production.
What truly set it apart was the live broadcast, which allowed approximately 16 million fans worldwide to attend the wedding virtually in real time.
Unexpected Connections in the Audience
One notable guest spotted among the audience was aespa’s Ningning, drawing attention due to her background as a former SM Entertainment trainee.
Her appearance sparked conversations about long-standing connections between idols across generations.
A Groom Who Did Business at His Own Wedding
The ceremony did not stop at vows and celebration.
During the live broadcast, Huang Zitao promoted and sold products from his own brand, including chocolates and liquor, through real-time group purchasing.
This unexpected move earned him the nickname of a man who runs business even at his own wedding.
Chinese social media reacted instantly, with many comments describing the event as less of a traditional wedding and more of a marketing masterclass.
The Groom Makeup That Stole Attention
Another major talking point was Huang Zitao’s wedding makeup.
His look featured warm tones that complemented his golden hair, paired with a matte yet refined skin finish.
Details of the Groom Look
The base was semi-matte, appearing smooth and clean even under intense stage lighting.
Eyes were softly shaded with deep brown tones to add depth, while the lips were finished in a natural rose MLBB shade.
The overall impression felt closer to a luxury cosmetics campaign than traditional groom styling.
Beyond Imagination, Yet Unforgettable
Some viewers felt the ceremony reflected a uniquely Chinese sense of extravagance.
However, few could deny its impact. An idol-like groom, a globally streamed wedding, and real-time commerce merged into an event unlike any other.
It was beyond imagination, yet perfectly fitting for someone who has always lived on a larger-than-life scale.
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