Typhoon Corporation's Rapid Global Rise: A Hit Drama Captivating Audiences
Entering the global stage in just two weeks, it's showing a formidable upward trend.
tvN's weekend drama 'Typhoon Corporation' continues its box office success, garnering explosive responses from viewers.
The drama depicts the growth story of Kang Tae-poong (Lee Jun-ho), an inexperienced businessman who becomes the president of a trading company with no staff, money, or assets to sell amidst the tense backdrop of the 1997 IMF crisis.
Within just two weeks of airing, it ranked 5th in Netflix's Global TOP10 TV (Non-English) weekly chart and surpassed 9.0% in viewership ratings by its fourth episode, building strong momentum.
Among drama fans, there's even talk that it's "the best growth narrative of the year."
At the heart of its success lies the dedication of the actors.
In particular, Lee Jun-ho, who plays Kang Tae-poong, has been generating buzz for personally researching archival footage and purchasing clothing at his own expense to fully capture the essence of the 90s.
He recreated popular styles from the time, such as leather jackets, denim-on-denim fashion, work boots, and earrings.
He even had clothing custom-made when he couldn't find what he needed.
He also utilized hairpieces to create the highlighted hairstyle, paying attention to every detail.
Thanks to these efforts, viewers are commenting that they "get a whiff of the 90s."
Kim Min-ha, who plays Oh Mi-sun, also perfectly captured the era and character.
She opted for neat hair and makeup without excessive embellishments, with argyle knits as her signature look.
She said, "Mi-sun isn't someone who primps herself; she's someone who only knows work and family.
So, I hoped that a makeup-free face would feel warmer instead."
This straightforward approach allows viewers to feel the realistic portrayal of a 90s office worker.
'Typhoon Corporation' is receiving praise beyond just being a period drama because of its realistic details.
Such scenes appear throughout the drama.
Tape used to remove lint from clothes, charcoal briquettes in a winter kitchen furnace, paper maps instead of GPS navigation.
A quince basket as a 90s Korean air freshener, a bankbook letter filled with a father's love, an aluminum lunchbox as a hospital visit gift.
Also, in the Busan episode, the phrase "The Best Quality" engraved on the soles of Shubak safety shoes moved viewers.
This scene symbolized that Busan was the center of the shoe industry in the 70s and 90s.
Viewers have exclaimed, "Each scene is like a time capsule."
The production team is foreshadowing another time machine experience.
The production team said, "This week as well, 'Typhoon Corporation' will feature the people, lives, and warmth of 1997," adding,
"Please look forward to what kind of items and customs will take you on a time machine ride."
Airing every Saturday and Sunday at 9:10 PM, 'Typhoon Corporation' gifts viewers a trip back to the 90s after work.
The unique warmth where the nostalgia of the past meets the sensibilities of the present makes us look forward to its continued rise.
Source :https://blog.naver.com/plug_and_play_life
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