Discovering the Romance of the West Coast in Seoul
Encountering the 'Romance of the West Coast' in the Heart of Seoul
- Successful Completion of the 'Chungnam Sunset Camping' Popup Store at CN Gallery in Jongno
- Targeting the MZ Generation and Tourists in the Capital Region through Experiential Promotion Combining Camping, Sunsets, and Culinary Delights
- Accelerating Tourism Policy Promotion Linked with Major Events such as the '2026 Taean International Horticultural Therapy Expo'
Chungcheongnam-do has launched an aggressive promotional campaign to attract potential tourists from the capital region in line with the '2025-2026 Visit Chungnam Year'.
The Chungnam Culture and Tourism Foundation successfully held a promotional popup store titled 'Chungnam Sunset Camping' at CN Gallery in Jongno, Seoul, from March 27 to 29.
This popup store moved beyond mere information dissemination, focusing on the keywords 'sunset' and 'camping', allowing visitors to experience the charms of Chungnam through sensory engagement.
From the first to the third floor, the tourism infrastructure of Chungnam was implemented thematically.
1st Floor (Camping Zone)
The first floor featured a smart tourism information system using a camping map of the West Coast and QR codes, emphasizing travel convenience. It also encouraged viral marketing among younger visitors through travel preference tests and social media participation events.
2nd Floor (Sunset Zone)
The second floor showcased award-winning photographs from a tourism photo contest, media art, and bicycle riding experiences, artistically presenting the scenic resources of Chungnam's West Coast.
3rd Floor (Culinary Zone)
The third floor operated a 'Sunset Bar' featuring local specialties, branding local foods such as Taean sweet potatoes and Seosan potatoes. Notably, tasting events for traditional liquors from Seocho and Dangjin demonstrated the potential for culinary tourism linked to local beverages.
This event was not just a one-off occasion; it aimed to create synergy with mega events that Chungcheongnam-do is promoting. Future major events that will be crucial to Chungnam tourism, such as the '2026 Taean International Horticultural Therapy Expo' and '2026 Cheonan K-Culture Expo', were also highlighted to enhance visitor expectations.
The popup store serves as a case of branding Chungnam's tourism resources in the heart of Seoul, aiming to strengthen the tourism belt along the West Coast and transform it into a 'stay-type tourism hub' rather than just a transit point.
By analyzing the outcomes of this popup store, it is expected that customized tourism promotion strategies for different regions will be established, along with the construction of a smart tourism ecosystem that integrates digital technology.
Source :https://blog.naver.com/sinmunman/224240893793
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