The Hyundai Seoul: Exciting Pop-Up Stores and Sales in the Third Week of October
Hello everyone! It's Seung Ha-i!
Today, I'm excited to share information about the pop-up stores and sales events happening at The Hyundai Seoul!
Following the long holiday, news of various brand pop-up stores continues to emerge. This week, I'm particularly looking forward to seeing which brands will be hosting pop-ups at The Hyundai Seoul!
Let's dive right in and explore the brands hosting pop-up stores and sales events at The Hyundai Seoul in the third week of October!
Pop-Up Stores at The Hyundai Seoul:
1. AEAE
2. STALKERS
3. 714 Center
4. Paco Supply
5. Lowkeyhighkey
6. Rosée du Matin x C'est Te Ppe
7. Harley-Davidson Collections
8. ATEEZ
9. TWS
10. ENHYPEN
AEAE
AEAE aims to discover often overlooked joys in our daily lives and convey them with small wit by reinterpreting them in a new way.
Create your own precious moments in a space where the lovely Cinnamoroll and AEAE's mood come together.
At this pop-up, you can be among the first to see Cinnamoroll collaboration products, the 25FW collection, and special merchandise that many have been waiting for.
AEAE Pop-Up Store Information:
Dates: October 16 (Thu) - October 22 (Wed), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 West Pop-Up Zone, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ Exclusive pre-release of Cinnamoroll collaboration with 10% OFF
2️⃣ Gifts based on purchase amount:
- Keyring with purchases of ₩150,000 or more
- Pocket wallet with purchases of ₩200,000 or more
3️⃣ Experience the special fun of spinning the gacha machine with the Cinnamoroll denim wallet, available only at AEAE, and picking your own cube keyring!
STALKERS
Fashion YouTube channel STALKERS' curated STALKERS’ TAG pop-up features Divein, Sido, 24/7 Series, Haaarchive, Pokerface, and Chuft.
Beyond recommendations in YouTube videos, discover new brands and try various styles at this pop-up, where you can experience diverse products and special collaborations prepared by each brand and STALKERS.
STALKERS' TAG Pop-Up Store Information:
Dates: October 16 (Thu) - October 22 (Wed), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 Iconic Zone, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ SNS pop-up visit certification event
2️⃣ Payment event: Some of the payment amount is paid back through lottery.
3️⃣ Gifts based on purchase amount:
- Reusable bag with purchases of ₩200,000 or more
- Belt with purchases of ₩300,000 or more (First 40 people every day on Thu, Fri, Sat, Sun)
714 Center
714 Center always expresses romantic nostalgia.
The '25FW collection, themed 'MY ROMANTIC LEGACY', presents more mature and classic, yet still girlish, clothing and bags.
Experience 714 Center's first offline pop-up store at The Hyundai Seoul with the exclusive pre-release of the 25FW collection.
714 Center Pop-Up Store Information:
Dates: October 16 (Thu) - October 22 (Wed), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 East Pop-Up Zone, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ Up to 15% discount on all products
2️⃣ Silver medal charm with purchase of a bag
3️⃣ Center New York necklace when you post a visit to the pop-up on SNS.
4️⃣ Eco bag with purchases of ₩500,000 or more
5️⃣ Limited edition T-shirt release for The Hyundai Seoul pop-up
Paco Supply
Paco Supply is a unisex brand that reinterprets inspiration from pop culture and subculture from its own perspective.
At this pop-up, you can be the first to see unreleased products, and various benefits are prepared, such as limited edition gifts and special discounts.
Paco Supply Pop-Up Store Information:
Dates: October 17 (Fri) - October 19 (Sun), 2025
Hours: Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 Heights Exchange, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ Unreleased product pre-release
2️⃣ Special Discount
3️⃣ Gifts based on purchase amount:
- Live t-shirts with purchases of ₩200,000 or more
- Falling crown lighter with purchases of ₩300,000 or more
Lowkeyhighkey
Accessory brand 'Lowkeyhighkey', which captures the inspiration of people who love travel and adventure, is coming to The Hyundai Seoul for its first pop-up store.
At this pop-up store, you can directly experience Lowkeyhighkey's signature keyrings. Meet Lowkeyhighkey now at The Hyundai Seoul.
Lowkeyhighkey Pop-Up Store Information:
Dates: October 10 (Fri) - October 23 (Thu), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 Nice Weather, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ 10% discount on all products
2️⃣ Launch of The Hyundai Seoul exclusive product
3️⃣ Free gift with purchase (limited quantity)
Rosée du Matin × C'est Te Ppe
Meet a special pop-up at The Hyundai Seoul that showcases the essence of jewelry that transcends generations, completed with French sensibility and delicate silver artwork by Rosée du Matin and children's jewelry by C'est Te Ppe.
Rosée du Matin × C'est Te Ppe Pop-Up Store Information:
Dates: October 16 (Thu) - October 22 (Wed), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 Central Pop-Up Zone, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ Rosée du Matin
- Free silver cleaner with purchases of ₩50,000 or more
- 5% discount on purchases of ₩100,000 or more
- Give autumn mood gifts when participating in Insta follow & story tag event
2️⃣ C'est Te Ppe
- Free engraving when purchasing products
- One charm decoration for each product purchased
Harley-Davidson Collections
A special pop-up that starts with the Chuseok holiday.
Meet the new Harley-Davidson Collections at Pier, B2 of The Hyundai Seoul!
Harley-Davidson Collections Pop-Up Store Information:
Dates: October 2 (Thu) - October 22 (Wed), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 Pier Store, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ Scratch coupon for all customers who purchase at the pop-up store
- 1st place: Real leather jacket (1 person)
- 2nd place: Real leather belt bag (5 people)
- 3rd place: Harley ball cap (10 people)
- 4th place: Leather keyring (20 people)
- 5th place: Decal sticker (400 people)
ATEEZ
Team of Eight, Party for One
To celebrate its 7th anniversary, ATEEZ members have prepared a single special space, '8 ROOM'.
The exclusive pop-up store opens at the event hall on B1 of The Hyundai Seoul.
ATEEZ Pop-Up Store Information:
Dates: October 14 (Tue) - October 26 (Sun), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B1 Event Hall, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ Postcard & photo card & stamp card for all pop-up store visitors
2️⃣ Set of 8 photo cards when stamp mission event is completed
3️⃣ 1 lucky draw ticket awarded upon successful 25.7kg Challenge
4️⃣ 1 lucky draw ticket awarded for purchases of ₩50,000 or more of MD products
TWS
TWS's 4th Mini Album 'play hard' POP-UP is open!
Meet the TWS mini 4th album and merch, as well as pop-up exclusive benefits and stamp event!
TWS Pop-Up Store Information:
Dates: October 16 (Thu) - October 22 (Wed), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, B2 Iconic Zone, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ 1 unreleased selfie photo card randomly given for each TWS 4th Mini Album 'play hard' purchased (1:1 gift for the number of albums purchased)
2️⃣ 1 unreleased selfie photo card randomly given for each TWS 4th Mini Album 'play hard' (Compact Ver.) purchased (1:1 gift for the number of albums purchased)
3️⃣ 1 TWS unreleased selfie photo card randomly given to customers who purchase albums and merch for ₩70,000 or more (Duplicated gift of 1 for every ₩70,000)
4️⃣ Stamp board presented when visiting the pop-up (1 per person)
5️⃣ 1 of 6 types of TWS acrylic key rings randomly given when 3 out of 4 stamp event missions are completed (1 per person)
ENHYPEN
ENHYPEN's cinematic adventure game 'ENHYPEN WORLD: ETERNAL MOMENT' first Korean pop-up!
Meet special MD and benefits in the 'Bampire Town' space.
ENHYPEN WORLD Pop-Up Store Information:
Dates: October 17 (Fri) - November 2 (Sun), 2025
Hours: Mon - Thu | 10:30 AM - 8:00 PM, Fri - Sun | 10:30 AM - 8:30 PM
Location: The Hyundai Seoul, 5F Epic Seoul, 108 Yeoui-daero, Yeongdeungpo-gu
Pop-Up Events:
1️⃣ Gifts based on purchase amount:
- Random gift of 1 four-cut postcard with purchases of ₩70,000 or more
- Random gift of 1 Bampire ticket with purchases of ₩140,000 or more
So far, we have looked at which brands are hosting pop-up stores and sales events at The Hyundai Seoul in the third week of October!
Are there any pop-up stores being held at The Hyundai Seoul this week that you are looking forward to?
I am looking forward to the AEAE brand and Paco Supply pop-up stores and plan to visit them when I have time.
If there is a pop-up store at The Hyundai Seoul in the third week of October that you are interested in, I hope you have a pleasant shopping experience this weekend while receiving pop-up benefits.
I will end the posting here.
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