Hot Pop-Up Stores at The Hyundai Seoul in Yeouido This Fall!
Hello everyone, this is Newddori!
It's already past mid-October!
The Hyundai Seoul in Yeouido is hosting a variety of fun pop-up stores this fall!
I, Newddori, have gathered information about the hottest pop-up stores for you.
Shall we take a look together?
01
RUSSEL Pop-Up Store
Did you know that the American bourbon whiskey brand Russel is having a pop-up at The Hyundai Seoul in Yeouido?
October 10 - October 22, 2025
The Hyundai Seoul, B1 Floor
Monday-Thursday: 10:30 AM - 8:00 PM
Friday-Sunday: 10:30 AM - 8:30 PM
They are also holding limited-edition waiting list registration for Russel's Reserve 13 Year!
Reservations will begin at 9:30 AM in the underground passage connecting Yeouido Station Exit 3 to The Hyundai Seoul on a first-come, first-served basis!
Especially at this pop-up, various events such as Russel's Reserve samplers tailored to your taste, photo booths, and lucky draws are prepared!
Another special thing is the collaboration with Samjin Eomuk (fish cake)!
This pop-up store offers a unique experience where classic bourbon meets Korean cuisine!
You really can't miss it, right?
If you usually enjoy whiskey or bourbon, I hope you go and have a fun experience.
02
BOSE Pop-Up Store
October 20 - November 06, 2025
The Hyundai Seoul, 5th Floor
Everyone! Are you familiar with Bose, the premium audio brand?
There's news that a Bose pop-up will be held at The Hyundai Seoul!
At this pop-up, the latest model of the headphone lineup, the QC Ultra Headphones 2nd Generation, will be officially released, and a pop-up commemorating this will be held!
These headphones have enhanced features:
Smart function that automatically turns on and connects when worn
Sleep mode that automatically saves power when not in use
Enhanced battery life of up to 30 hours
Charging available during use
Also at this pop-up, you can directly experience the features of the new product, and various events are provided along with purchase gifts!
And, a headphone with the autograph of Bose's ambassador, All Day Project, will be given away through a raffle event!
Don't miss this pop-up!
Go to The Hyundai pop-up and enjoy various pop-ups!
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