Estée Lauder Companies' Pink Ribbon Pop-Up in Seongsu: Raising Breast Cancer Awareness
This post is a review of a product received from a company.
Estée Lauder Companies' annual Breast Cancer Campaign is taking place this year in Seongsu-dong, a trendy neighborhood, with the Pink Ribbon Seongsu Pop-Up!
What is the Estée Lauder Pink Ribbon Breast Cancer Campaign?
Since 1992, when Evelyn H. Lauder co-created the Pink Ribbon and launched the Breast Cancer Campaign, Estée Lauder Companies has been working for over 30 years to end breast cancer and improve women's health around the world.
In Korea, more than 30,000 people are diagnosed with breast cancer every year. The Breast Cancer Campaign is held every October to raise awareness among women about accurate information about breast cancer, the importance of self-exams, and to encourage them to take action!
The Estée Lauder Breast Cancer Campaign has been ongoing for over 30 years globally and for 25 years in Korea!
As part of this year's Breast Cancer Campaign, Estée Lauder Companies Korea has opened the Pink Ribbon Seongsu Pop-Up.
Pop-Up Store Information:
October 16 (Thu) - October 19 (Sun)
(11 AM - 7 PM)
I was invited to the pre-opening day! I received a commemorative badge and a stamp mission sheet upon entry.
Upon entering, you'll immediately see a large pink ribbon. It's a photo zone, but if you look at the wall behind it, you'll find useful information about breast cancer, as well as information about Estée Lauder Companies' Breast Cancer Campaign.
You can learn detailed information about breast cancer that you weren't aware of, and the campaign activities include illuminating global landmarks in pink!
In Korea, Lotte World Tower, Sebitseom, and Galleria Luxury Hall are participating in the breast cancer campaign with pink lights.
First Floor Pop-Up Zone: Breast Cancer Self-Exam Zone
There's a mirror and a monitor with self-exam instructions. Because breast cancer can be found through self-exams, self-exams are very important.
You could learn the correct self-exam method, and there was a breast model set up to check.
I should do a self-exam when I get home!
Pink Quiz Zone
The pink wall that fills one side of the room has breast cancer quizzes on the back. If you answer the quiz correctly, you can get a stamp!
It was nice to learn about breast cancer through the quiz!
You can find Pink Ribbon Limited Edition products from affiliated brands during the month of October!
Pink Ribbon Product Experience Zone
You can easily experience the Pink Ribbon Limited Edition products from affiliated brands during the month of October.
Not just Estée Lauder's Advanced Night Repair, but the Pink Bottle, which you can only see in October!
Discover the Pink Ribbon Limited Edition that makes pink lovers' hearts flutter.
If you diligently participate in the missions on the first floor and get stamps, you will receive a coin to draw a prize on the second floor.
All of the prize draw prizes are the same pink goods! It's a badge and a mini-sized eco bag.
Pink Ribbon Seongsu Pop-Up 2nd Floor Pink Drawing Zone
You can fill the wall with drawings you made yourself!
There is also an event where they draw caricatures on one side, and you can apply for a lucky draw!
Enjoy various events and enjoy drinks and finger foods that you can only taste at the Estée Lauder Companies Pink Ribbon Seongsu Pop-Up at the Pink Cafe (Limited quantity available daily).
A simple opening ceremony was held on the pre-opening day. It was great to hear the story about Estée Lauder Companies' Breast Cancer Campaign!
Estée Lauder is a brand loved by many women, and I feel the heart of Estée Lauder Companies in returning that love to women through a campaign that raises awareness of breast cancer.
I was able to learn useful information about breast cancer that I didn't know, and I was able to enjoy a specially decorated pink space where I could experience drawing and caricatures. The Estée Lauder Companies Breast Cancer Campaign Pink Ribbon Seongsu Pop-Up is truly special.
Visit Seongsu this week!
During the period of October 16 (Thu) - 19 (Sun), the Pink Ribbon Seongsu Pop-Up Store can be entered by anyone with an invitation, without prior reservation.
To get an invitation, download the breast cancer and self-exam information app 'Pink Touch' or show the campaign image from Estée Lauder Companies Korea's Instagram account.
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