Shinsegae & Shinjeon Tteokbokki Heirs: A New Generation of K-Pop Idols

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A fresh wave is sweeping through the K-Pop scene.

This time, the spotlight is on 'gold spoon idols' with dazzling backgrounds, drawing attention from fans and industry insiders alike.

Annie, the granddaughter of the Shinsegae Group, and Hamin-gi, the grandson of the founder of Shinjeon Tteokbokki.

These two individuals may have started from different places, but they share one thing in common: a genuine desire to be recognized for their talent on stage.

[1] The Emergence of Hamin-gi, Heir to Shinsegae & Shinjeon Tteokbokki

Moden Berry Korea announced on the 28th, "We are revealing trainee Hamin-gi. He is scheduled to debut in a boy group in the second half of 2026."

Born in 2007, Hamin-gi is the grandson of Ha Seong-ho, the founder of Shinjeon Tteokbokki, and the nephew of CEO Ha.

Standing tall at 185cm and with a background as a former SM Entertainment trainee, he has already earned nicknames like 'visual rookie' and 'tteokbokki heir idol.'

He stated, "I am still a trainee, but I want to connect with fans through music filled with sincerity."

His ambition to prove himself through music rather than his privileged background is impressive.

[2] Shinsegae·Shinjeon Tteokbokki 3rd Generation Gold Spoon, The Meeting of K-Food and K-Pop

Shinjeon Tteokbokki, Hamin-gi's family business, is a leading franchise brand with over 800 stores nationwide.

This naturally earned him the nickname 'K-food gold spoon idol.'

The Shinjeon Tteokbokki family is fully supporting Hamin-gi's activities, and his agency stated, "We are putting our heart and soul into member training and content planning."

The fact that the descendant of a 'national snack' brand is stepping onto the K-Pop stage is already enough to attract global attention.

[3] Shinsegae·Shinjeon Tteokbokki 3rd Generation Gold Spoon, Annie's Signal Flare of Success

Prior to Hamin-gi, Annie (real name Moon Seo-yoon), the granddaughter of the Shinsegae Group, debuted as part of the co-ed group ALLDAY PROJECT.

She garnered attention as the eldest daughter of Shinsegae President Chung Yoo-kyung and the granddaughter of Chairman Lee Myung-hee.

Immediately after her debut, she achieved hits with 'FAMOUS' and 'WICKED,' proving the 'chaebol idol' title with her skills.

Recently, she was chosen as an MC for the year-end 'MBC Gayo Daejejeon,' continuing her activities as both a singer and broadcaster.

[4] Shinsegae·Shinjeon Tteokbokki 3rd Generation Gold Spoon, The Genealogy of Gold Spoon Idols

Recently, the K-Pop scene has seen a rise in 'gold spoon idols' with impressive backgrounds.

Umji of the group Viviz is known to have a father who is the director of a famous dental network in Korea,

a major player in the medical field operating over 40 branches nationwide.

Additionally, Tzuyu of TWICE grew up under parents who run a plastic surgery business in Taiwan and China,

and is called a 'global gold spoon idol.'

Her parents operate three hospitals

maintaining a business worth approximately 2 billion won.

Although their 'backgrounds' differ,

they all share the common trait of proving their presence on stage with their skills.

[5] Shinsegae·Shinjeon Tteokbokki 3rd Generation Gold Spoon, Skills Over Controversy

A glamorous background can sometimes be a burden.

While it may attract attention initially,

ultimately, fans' love stems from skill and sincerity.

Annie said, "I want you to remember the stage rather than my name,"

and Hamin-gi also stated, "I want to speak through my music rather than my background."

The attitude of these two individuals

is becoming the first step towards moving beyond the 'gold spoon' label and becoming 'musicians.'

[6] Shinsegae·Shinjeon Tteokbokki 3rd Generation Gold Spoon, The Beginning of a New Generation

Now, K-Pop is evolving beyond the growth narrative of simply poor trainees,

into a generation where diverse backgrounds coexist.

Hamin-gi and Annie

share the common desire to "be remembered by their own names, not their parents' names."

When their performances are filled with sincerity,

the term 'gold spoon idol' will transform into 'the face of a new K-Pop generation.'

Summary: Shinsegae·Shinjeon Tteokbokki 3rd Generation Gold Spoon Key Points