Shinjeon Tteokbokki's Hamin-gi: The Birth of a Chaebol Idol, The Real 'Tteokbokki Prince' is Coming

It's no exaggeration to say that the Korean entertainment industry is in a 'golden age of chaebol idols'.
Following Annie, the granddaughter of Shinsegae Group, now the prince of the tteokbokki world is announcing his debut.
He is none other than Hamin-gi, the grandson of the founder of 'Shinjeon Tteokbokki', who is currently a trainee.
Even his name sounds 'deliciously handsome'.
Hamin-gi, the birth of a Shinjeon Tteokbokki chaebol idol. It's truly hot news.
Shinjeon Tteokbokki Hamin-gi, the birth of a chaebol idol – born in 2007, the emergence of the Tteokbokki Prince.
His agency, Moden Berry Korea, officially announced on October 28th.
“We are planning to launch a new boy group in the second half of 2026, and Hamin-gi is at the center of it,” they stated.
Hamin-gi was born in 2007 and is still a teenager, but his specs are already 'complete'.
He is the grandson of the founder of Shinjeon Tteokbokki and the nephew of CEO Ha Seong-ho.
With his experience as an SM Entertainment trainee added to the mix,
He has the perfect combination of 'planning skills + capital + visuals'.
Plus, he's 185cm tall.
At this point, wouldn't you call him a 'pictorial idol' rather than a 'chaebol idol'?
Shinjeon Tteokbokki Hamin-gi, the birth of a chaebol idol – Full support from the Shinjeon family.
According to an agency official,
“The Shinjeon Tteokbokki family is actively supporting Hamin-gi's debut.”
What this means is that it's already a 'project with the family name on the line'.
Hamin-gi is currently training hard with the goal of launching a new boy group.
Within the agency, they are saying, “This group is different in terms of perfection,”
and internal morale is soaring.
At this point, the anticipation for his debut is hotter than tteokbokki.
Shinjeon Tteokbokki Hamin-gi, the birth of a chaebol idol – “I'm still a trainee, but I'm excited.”
Hamin-gi shared a short but impactful aspiration.
“I'm already excited to communicate with various fans.
Although I'm still a trainee, I want to make music with sincerity as an artist.”
His words are cautious but sincere.
It shows his desire to be evaluated on his own merits rather than the 'halo of his family'.
And frankly, even if he is the 'tteokbokki grandson',
skill is everything in the idol world.
Fans are curious to see what kind of stage Hamin-gi will show.
Shinjeon Tteokbokki Hamin-gi, the birth of a chaebol idol – The power of a tteokbokki franchise?
For reference, Shinjeon Tteokbokki is a brand with over 800 stores nationwide.
At this point, you can see the 'family sign' no matter where you go in the country.
That doesn't mean Hamin-gi will appear on stage holding tteokbokki…
But just hearing the word 'Shinjeon' already secures public awareness.
Fans are showing joyful reactions, saying, “Do we get Shinjeon coupons at the fan signing event?”
“He could be the model for Shinjeon Tteokbokki himself.”
Shinjeon Tteokbokki Hamin-gi, the birth of a chaebol idol – Part 2 following 'All Day Pro Annie'.
Recently, Shinsegae Group's granddaughter Annie (All Day Project) debuted,
opening the curtain on the 'era of chaebol idols'.
And now, Hamin-gi is following in her footsteps.
At this point, it feels like the 'chaebol idol universe' has become a reality.
One with luxury bags, the other with tteokbokki —
They come from different backgrounds, but their commonality is that they 'shine on stage'.
Rather than the title of being from a chaebol family,
their challenge to prove themselves through music
is coming across as refreshing to the public.
Shinjeon Tteokbokki Hamin-gi, the birth of a chaebol idol – Fans and the market are 'exploding with interest'.
Interest in Hamin-gi is already unusual.
He has a good balance of 'visuals + specs + background'
and is already the center of attention even before his debut, despite being a trainee.
Industry officials have said, “Hamin-gi not only has the looks but also
diligently handles vocal and dance training,”
giving positive evaluations.
In the second half of 2026,
the moment he steps on stage will be as hot as 'Shinjeon Tteokbokki'.
✅ Summary: Key points of Shinjeon Tteokbokki Hamin-gi's chaebol idol birth
Category
Content
Release date
October 28, 2025
Agency
Moden Berry Korea
Origin
Grandson of the founder of Shinjeon Tteokbokki / Nephew of CEO Ha Seong-ho
Age
Born in 2007 (18 years old)
Experience
Former SM Entertainment trainee
Keywords
Chaebol Idol, Shinjeon Tteokbokki Grandson, Hamin-gi, Moden Berry Korea
Debut time
Scheduled for the second half of 2026
Related brands
Shinjeon Tteokbokki (more than 800 stores)
Fan response
“Visuals hotter than tteokbokki” “Already debut confirmed level”
Conclusion
A prepared rookie who will compete with skills rather than a chaebol background
This news is not just simple entertainment news.
This is because it is a story of youth who want to be recognized by the public through their stage rather than the title of 'gold spoon idol'.
In the second half of 2026,
the moment he grabs the microphone,
he may shine brighter than the tteokbokki restaurant sign.
What do you think?
Are you looking forward to Hamin-gi's debut?

Source :https://blog.naver.com/yooju0913/224057203916
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