HYBE's Vision for the Future of K-POP on the Global Stage
“Connecting the World Through Music” — Bang Si-hyuk and RM Attend APEC Together
On the morning of the 29th, at the Gyeongju Arts Center, HYBE Chairman Bang Si-hyuk and BTS's RM appeared together at the 'APEC CEO Summit Opening Ceremony.'
Despite his ongoing military service, RM, as an artist representing HYBE, attended this meaningful event to share a global vision for the cultural industry.
Following the opening ceremony, the two toured the HYBE promotional booth, symbolically showcasing the present and future of the K-POP industry.
“K-POP is no longer just music, it is a language for communicating with the world.” — Bang Si-hyuk
HYBE Promotional Booth Showcases the ‘Present’ of K-POP
HYBE operated a promotional booth on the 3rd floor of the Gyeongju Arts Center for three days, from the 29th to the 31st, during the APEC CEO Summit.
The booth featured:
HYBE's global expansion vision (centered around 6 regional headquarters)
Growth process and key milestones
Videos of HYBE artists' global activities
And an exhibition zone of light sticks, a symbol of K-POP
This exhibition is evaluated as a place that shows “a passage where the Korean music industry meets the world,” going beyond simple corporate promotion.
“It was impressive to see RM viewing the booth himself and seeing HYBE from the perspective of a global audience.” — On-site staff
Speaking of the ‘Power of Culture’ on the World Stage
The APEC CEO Summit is a global economic forum where top executives from the Asia-Pacific region gather. The value of the cultural industry and the importance of soft power emerged as major topics at this opening ceremony.
Through this event, HYBE emphasized cultural exchange through music and the sustainability of the content industry.
Snack's Comments
Two people speaking through art even in a business setting. Bang Si-hyuk as a 'strategist' and RM as a 'philosopher' were opening the next chapter of K-POP. A message echoing in the tranquil space of Gyeongju — “We connect the world through music.”
Source :https://blog.naver.com/snack_blog/224057753395
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