Cardi B Fuels K-Food Craze with Gochu Tuna Mukbang
Famous American rapper Cardi B has sparked a global sensation by sharing her experience eating Korean Gochu Tuna (spicy tuna) and seaweed, further fueling the K-Food craze. Cardi B's Gochu Tuna mukbang (eating broadcast) has exceeded 4 million views on YouTube, creating a new trend called '#GochuTunaChallenge'.
Cardi B recently showcased her Gochu Tuna mukbang on her SNS live broadcast, revealing that she purchased the product from H Mart (the largest Korean-American supermarket chain in the US).
She then started cooking in her own style, mixing rice, Gochu Tuna, mayonnaise, and chili sauce, and wrapping it in seaweed. This combination, reminiscent of Korean-style Kimbap or rice balls, was Cardi B's unique recipe, seemingly modified to suit American tastes with the addition of mayonnaise and chili sauce.
After tasting the food, Cardi B expressed extreme excitement, spinning around and exclaiming, "Koreans are crazy!" She also praised the combination of Gochu Tuna and seaweed as "perfect" and said, "It's very delicious! Good meal." Her honest and passionate reaction captivated many fans.
The edited version of the video has surpassed 4 million views on YouTube, quickly going viral and attracting attention from people around the world. The hashtag '#GochuTunaChallenge' is rapidly spreading on social media, with people trying Gochu Tuna following Cardi B and sharing their reactions.
Thanks to this trend, Dongwon F&B's Gochu Tuna is now exported to 28 countries, including the United States, Japan, Vietnam, and China. An industry insider analyzed, "Demand for Gochu Tuna, which was previously concentrated in specific countries, is now spreading to various regions. The impact of social media virality is significant."
Cardi B previously praised Korean red ginseng on TikTok, saying, "It's better than coffee. It feels like I'm awake all day." This statement led to a surge in interest in Korean red ginseng, with sales skyrocketing in the United States and other countries. This Gochu Tuna mukbang is Cardi B's second K-Food promotion, unintentionally acting as an excellent ambassador for Korean food.
K-pop stars are also playing a significant role in the K-Food craze. Banana Kick, mentioned by Blackpink's Jennie on an American talk show, saw a 69% increase in US exports in April compared to the previous month. Domestic sales also jumped by over 40%.
Ramyun (Korean noodles) such as Buldak Ramen and Jjajangmyeon, which BTS members enjoy, have also become leading examples of K-Food. According to the Korea Chamber of Commerce and Industry and the Korea Trade Statistics Promotion Institute, K-Food exports reached $7.02 billion (approximately 10 trillion won) last year, doubling in the last 10 years.
Ramyun accounted for the largest share ($1.36 billion) of exports by item. Gimbap, Tteokbokki, and Mandu (dumplings), etc. ($980 million) ranked second. Health foods such as red ginseng and ginseng ($820 million) are also very popular. Seasoned seaweed ($630 million) is also gaining steady popularity.
The combination of voluntary promotion by K-pop stars and global celebrities, the viral effect of social media, and the fact that the products are actually delicious and of good quality, K-Food continues to grow. Cardi B's Gochu Tuna mukbang is not just a one-time event, but evidence that K-Food is deeply penetrating the daily lives of people around the world. The K-Food craze is expected to continue in the future.
Source :https://blog.naver.com/roadtowrestling
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