Exploring the Hilton Exhibition and the Streets of Jongno
서울특별시 중구 퇴계로6가길 30
피크닉 piknic

The "Autobiography of Hilton Seoul" exhibition at Piknic serves as a moving tribute to one of Korea's most significant modern architectural landmarks. Revisiting the 40-year legacy of the now-demolished hotel, the exhibition provides a deep dive into the design philosophy of architect Kimm Jong Soung. For those involved in hotel and resort design, it is a rare opportunity to witness the meticulous attention to detail, from proportions to the repetitive use of timeless materials like green marble and travertine.
This cultural journey extends beyond the gallery walls, leading visitors through the vibrant streets of Jonggak and the bustling alleys of Namdaemun Market. It’s a route that balances quiet architectural reflection with the raw energy of Seoul’s traditional markets and the trendy, romantic vibe of Seosunra-gil. This experience isn't just about looking at buildings; it’s about feeling the pulse of a city that constantly redefines itself through both preservation and change.
Timeless Materials: The Miesian Elegance of Hilton Seoul
The exhibition highlights the architectural sincerity of a student of Mies van der Rohe. The second and third-floor rooms showcase how Hilton Seoul was more than just a hotel—it was a statement on timelessness. The repeated use of green marble and travertine creates an atmosphere of understated luxury that rivals any modern establishment today, proving that great design truly transcends the decade in which it was built.
Inquiry into the Cycle of Architecture
As visitors ascend to the fourth floor, the focus shifts from history to the future. The exhibition poses challenging questions about urban reconstruction and the morality of demolition. It encourages a dialogue between architects and the law, asking whether buildings of such historical value should ever be completely erased. This section serves as a poignant conclusion to the "biography" of a space that once dominated the Namsan skyline.
From Modern Art to Market Energy: Namdaemun and Jonggak
After a day of quiet contemplation, the walk toward Namdaemun Market brings a shift in perspective. Walking through the streets of Jongno 3-ga and the historic market feels like being a tourist in one's own city. The market is alive with the smell of grilled fish and the sight of unique "military-style" street fashion, where you can find everything from trendy bomber jackets to comfortable jogger pants hidden in plain sight.
Evening Reflections at Seosunra-gil
The journey naturally concludes along the stone walls of Jongmyo Shrine at Seosunra-gil. This road, which once served as a patrol route during the Joseon Dynasty, is now a hip hub for wine bars and hanok cafes. Despite the November chill, the allure of sitting outdoors with a glass of wine and a fresh pizza is irresistible, offering a final moment of "vanity" and relaxation to wrap up an architecturally significant day.
Do you believe that significant architectural pieces like the Hilton Seoul should be preserved at all costs, or is demolition a necessary part of a city's growth? If you were walking Seosunra-gil tonight, would you opt for a cozy indoor hanok seat or brave the outdoor "vanity" for that perfect autumn photo? Let us know your favorite historic walking paths in Seoul!
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