Discover the Cultural Tourism of Seoul with Morning Yellow
Experience the cultural tourism of Seoul!
The city of Seoul has unveiled 13 collaborative goods utilizing the 2026 Seoul color, 'Morning Yellow'.
A total of 11 companies, including Monami, LG Chem, and Noroo Paint, participated in this project to create everyday goods that allow citizens to experience the essence of Seoul in their daily lives, ranging from color standardization to living, fashion accessories, and stationery.
Seoul expressed in colors, the Seoul color!
Seoul has collaborated with 11 companies, including Noroo Paint, KCC, LG Chem, and Monami, to launch 13 products based on the third Seoul color, 'Morning Yellow'.
These items can serve as souvenirs from your trip to Seoul or as small emotional items in your daily life.
What is 'Morning Yellow'?
Morning Yellow is the third Seoul color, following Sky Coral in 2024 and Green Aurora in 2025. It is inspired by the yellow light of the morning sun that brightens the day of Seoul citizens.
Seoul has unveiled various collaborative products using the 2026 Seoul color, 'Morning Yellow'!
This project involved a total of 11 brands, including Noroo Paint, KCC, LG Chem, and Monami.
Collaborative Goods Featuring Seoul Colors:
- Pleats Bag and Pouch (Art Impact)
- Hand Towels and Face Towels (Remi J)
- Hanging Planter (Pots Company)
- Card Wallet (Cash Lang)
- 153 Premium Pen (Monami)
- Name Tag Keyring (Renewus)
- Snail Unboxing Cutter (Pig Lab)
- Hat (LIE)
These products are designed to help Seoul citizens naturally experience the Seoul color in their daily lives!
Where can you buy the 2026 Seoul color 'Morning Yellow' collaborative goods?
The collaborative goods are perfect souvenirs from your trip to Seoul and will be available for purchase at:
- DDP Design Store
- Each brand's official online store
They will be sold sequentially both online and offline.
In the future, there are plans to expand collaborations to the beauty sector, including products like sunscreen featuring Morning Yellow, so stay tuned for more exciting goods!
If you are looking for souvenirs from your trip to Seoul, check out the 13 collaborative products filled with the charm of Seoul!
Source :https://blog.naver.com/haechiseoul/224304054258
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